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  • Mobile Marketing Watch Mobile Marketing Watch

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  • February 3, 2023
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Privacy

Privacy
  • Home
  • Privacy
  • Mobile Security
    1 12277 0

    ABI Research: Security Testing Market Should Grow to $6.9 Billion by 2020

    Web and cloud-based software applications are not just critical tools to connect people today, but they’re also a constant security threat. In a recent competitive analysis, ABI Research, a leader in technology market intelligence, analyzed the importance of software security. The firm forecasts that the security testing market will grow to $6.9 billion by 2020. …   Read More

    By J. Barton
    December 30, 2015
  • Legal
    0 12444 0

    Taking a Look Back at Some Past TCPA-Related Lawsuits

    I just wanted to point out some past TCPA related lawsuits for Robocalls, Unsolicited Text Messages and even Fax Messages.   As we’re all aware by now the TCPA specifically states that a brand or company needs to gain ‘Express Written Consent” from an individual before sending them any sort of marketing communication. In one of …   Read More

    By Forrest Knighton
    September 2, 2015
  • Best Practices
    0 21487 0

    What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk

    Although it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to an increase in litigation — and businesses of any kind want to reduce risk here. What to do? A Mobile Marketing Association webinar will …   Read More

    By Michael
    July 30, 2015
  • Platforms
    0 10766 0

    Selfies May Soon Become Your New Mobile-Centric Password

    Remember the classic James Bond movies where 007 would undergo a facial scan in order to be able to access a particular location? That’s essentially how credit cards will use selfies in the future. MasterCard is currently beta-testing with 500 people the use of a selfie as their password. Many phone creators are already on …   Read More

    By Jerry Jascoviak
    July 23, 2015
  • Mobile Apps
    0 11015 0

    Opinion: Citizens Demand ‘Uber’ Privacy

    The following is a guest contributed post by Gary S. Miliefsky, CEO of SnoopWall Inc. The world is waking up.  Riots in France.  Over Uber, you ask? Yes, the app you conveniently downloaded on your smartphone to help you get a ride from where you are to where you want to go, usually at a …   Read More

    By Michael
    July 10, 2015
  • Mobile Spam
    0 13016 0

    Fighting Robocalls: New ‘Smart Blocking’ Tracks and Blocks Spam Calls

    YouMail, a provider of cloud-based telecommunication services, has upgraded its free iPhone app to show users how many robocall and spoofed-number calls it has blocked for them. The announcement comes just as FCC members are considering whether tougher robocall services are a good idea. YouMail is an app for both Apple and Android-based smartphones. It …   Read More

    By J. Barton
    June 22, 2015
  • Announcements
    0 11832 0

    Is Your Company’s Mobile App Putting Your Customers At Risk For Fraud?

    Mobile apps are becoming big business for businesses. Many bank customers now check their account balances or transfer funds through an app on their cell phones. Savvy retail shoppers can use a favorite store’s apps to learn about discounts, access coupons and find daily deals. “The apps for financial institutions and retailers are getting greater …   Read More

    By Emma Martin
    June 10, 2015
  • Announcements
    1 11049 0

    Picture This: Every Photo You Keep is on Google

    Guess what? Google is willing to store and organize all of your digital photos and videos for free. It’s a new online photo service launched by Google — the latest example of Google’s desire to “wrap its tentacles around virtually every part of people’s lives,” according to the AP. But it could be a very …   Read More

    By J. Barton
    June 3, 2015
  • Mobile Data
    1 11006 0

    Consumers Saying Goodbye to Those Verizon Supercookies

    If Superman were to come to earth today, his arch nemesis wouldn’t be Lex Luthor, it would be Verizon’s so-called ‘Supercookies’, the unstoppable tracking cookies that the mobile provider uses to track every movement that all of their customers make when using their mobile devices. Even better than Superman’s x-ray vision, Verizon’s supercookies track every …   Read More

    By Michael
    April 9, 2015
  • Announcements
    0 10922 0

    mPulse Mobile CEO: Marketers ‘Have to Understand PHI Guidelines to be Successful’

    “The US healthcare system is in the midst of a large-scale transformation. With mandates from the Patient Protection and Affordable Care Act (ACA, or Obamacare) and other pressures, the industry is facing demographic, regulatory and financial challenges. It is under pressure to reduce costs, find better ways to keep patients healthy, and treat illnesses more …   Read More

    By Michael
    February 5, 2015
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