Virtual Reality
Virtual Reality
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Will Mixed Realities Make Mobile Casino Gaming More Appealing
The online casino industry has always been one to embrace change. Ever since the industry was founded on new technology, developers across the sector have been quick to jump on the latest innovations. In fact, many of the leading operators have used innovation as a...
By Michael -
Is Virtual or Augmented Reality the Next Big Thing in Advertising?
The following is a guest contributed post by Shawn Walker, VP, Strategy & Product Development at Symphonic Digital. Is virtual reality advertising’s next big thing? Or is it augmented reality? Perhaps neither is as far away as you may think. If you’ve caught a Weedle,...
By Emma Martin -
Immersv Draws New Financing to Scale Mobile 360 and Virtual Reality Advertising
dollar stacks Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. MMW can confirm that Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors...
By Michael -
Tech Will Topple Records This Holiday Season
More U.S. consumers than ever – 68 percent, or roughly 170 million people – plan to buy technology gifts this holiday season. That’s a six percent increase over last year, according to the latest annual research from the Consumer Technology Association (CTA). This week, MMW...
By Michael -
Jack in Box Now Serving Virtual Reality Advertising
According to a new report from MAW, one of the nation’s most prominent fast food chains is embracing virtual reality advertising. On the heels of Post’s launch last week of the largest targeted interstitial ad campaign ever with leading virtual reality ad network VirtualSKY, Jack...
By Michael -
VirtualSKY and Post Bring VR Advertising to the Modern Stone Age Family
Post, the consumer cereal brand giant, and VirtualSKY, a groundbreaking virtual reality advertising network, are bringing to the kitchen table the largest targeted interstitial ad campaign ever, according to a new report from AdAge. The first platform of its kind, VirtualSKY brings to market the...
By Kevin Matthies -
What’s the Key to Virtual Reality Success in China? Content, Immersiveness, and — Hopefully — No Motion Sickness
Recent information compiled by eMarketer suggests that China’s internet aficionados are looking forward to virtual reality (VR), but have some concerns. Interestingly, cost is the least of those concerns. “Seven in 10 internet users surveyed by HTC claim that they would need to be assured...
By Michael
