It’s been suggested that iPad users are more receptive to mobile advertising than users of any other connected device, according to the results of a new survey conducted by Nielsen. The research firm conducted a survey of more than 5,000 users and concluded that iPad owners are more comfortable with receiving advertising, have a higher …
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New research from Nielsen into the tablet ecosystem reveals some interesting findings in terms of how users interact with the new segment of devices and how they engage with applications. Tablet devices in general are driving an influx in premium app downloads, according to the research, meaning more revenue for developers. Beyond the iPad, the …
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