• Global Tablet Growth Going Nowhere Fast

    Don’t be fooled. The tablet market is, indeed, alive and well. But it’s once-runaway growth has stalled considerably. Following the first year-over-year decline in worldwide tablet shipments in the fourth quarter of 2014 (4Q14), the International Data Corporation (IDC) has “scaled back its five year forecast for the product category.” According to a report summary …   Read More

  • New Fitness Brand Radius Keeps SXSW 2015 ‘in Shape’

    You just had to expect fitness tech, wearables, and other related platforms to make a big splash at this year’s SXSW. Indeed, fitness will play a big role in Austin, Texas this week for the start of the annual entertainment and cultural extravaganza that is South by Southwest. A major anticipated standout at this year’s …   Read More

  • GSMA Touts Winners of the 2015 Global Mobile Awards

    On Tuesday, the GSMA announced the winners of the 20th Global Mobile Awards, which were presented yesterday at the GSMA Mobile World Congress in Barcelona. “We warmly congratulate all those honored today,” John Hoffman, CEO of the GSMA, said during the ceremony. “The GSMA is very proud to be celebrating the 20th anniversary of the …   Read More

  • How to Leverage the Full Spectrum of Customers’ Mobile Activities in Six Steps

    A great mobile app is like a gold nugget, but it’s only one among many. For your mobile marketing to reach the widest possible audience, you must go beyond the app and leverage the full spectrum of mobile activities.   Read More

  • Who Has The Most to Lose in the Global Tablet War?

    Although there’s considerable debate about who has the most to lose in the global tablet war in 2015, it’s obvious who lost the most in 2014. “Worldwide tablet shipments recorded a year-over-year decline for the first time since the market’s inception in 2010.” That’s the big reveal contained in the latest preliminary data from the …   Read More

  • China Now Dominates Tablet Usage in APAC

    Tablet usage in China is on the rise, with the latest industry data showing that close to half of all Internet users in the world’s most populous nation will connect to the Web via tablet on a monthly basis throughout 2015. “That will be up 16.7% over 2014 usage levels, and double-digit growth will continue …   Read More

  • Why Did the iPad Program Fail Students in Los Angeles?

    Doomed from the get-go. That’s the rudimentary finding from a new Federal report (by the U.S. Education Department) exploring exactly what went wrong (and everything went wrong for that matter) with the infamously botched “1.3-billion iPads-for-all program” in Los Angeles schools. The L.A. Times is out with a new report highlighting what Federal investigators have …   Read More

  • AT&T Introduces New BYOD Options for Businesses

    This week, as the tech world closely watches what mobile innovations will emerge from the 2015 CES, AT&T is serving up some much needed new bring-your-own-device (BYOD) options for businesses. “With the AT&T Work Platform, businesses can add AT&T data, voice and messaging services to a variety of mobile enterprise management solutions – all while …   Read More

  • ABI Predicts Tablet Turnaround in 2015

    Although the global tablet business certainly didn’t tank in 2014, sales were underwhelming in the eyes of many market analysts. Auspiciously, according to the latest forecasts from  ABI Research, tablet growth is expected to resume and continue over the next 5 years with a forecast of nearly 290 million tablet shipments in 2019. With 2014 …   Read More

  • Mobile Marketers May Soon Have More Targets in Emerging Markets

    Mobile marketers may soon have an array of new targets across the globe’s emerging markets to put in their sights. With the price of mobile devices dropping significantly with time, the number of consumers that own these devices within emerging markets could accelerate considerably in the coming years. The Average Selling Price (ASP) of Ultrabooks …   Read More