Smartphones
Smartphones
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Just For The Big Boys No More: Geofencing Mobile Technology More Accessible, Affordable
Glo Creative is aiming to once differentiate itself from other digital marketing agencies by introducing a new technology to the United States. Glo Creative, we’re told, has partnered with award-winning digital marketing agency, Citrus7, to include a social marketing tool that utilizes GPS or RFID...
By Michael -
1 in 5 Smartphone Owners Use Their Device Every 5 Minutes
Just how obsessed are we with our mobile devices? Turns out, we may be more obsessed (and tethered to them) than we realize. Nearly two-thirds (63%) of smartphone users worldwide use their device every 30 minutes or more, and over a fifth (22%) tap into...
By Michael -
MoEngage Named a ‘Cool Vendor’ by Gartner
MoEngage, Inc. — an AI-powered customer engagement platform for marketers and ecommerce professionals — announced this week new capabilities for Sherpa, its AI-based decision engine. Sherpa, we’re told, enhances customer engagement and drives users to make new and repeat purchases. Using a unique Content Optimization...
By Kevin Matthies -
Mobile Milestone: Smartphone Penetration Reaches New Heights
According to the latest industry data, smartphones are now in 80 percent of U.S. homes. All told, this impressive stat represents a six percentage point increase year-over-year (YOY). U.S. consumers now own 27 million more smartphones than they did just last year, according to new...
By Michael -
Mirror, Mirror on the Wall: Which is the Top Smartphone of Them All?
ScientiaMobile has just released their Mobile Overview Report (MOVR) which shows that that the iPhone 6S is the most used smartphone model in the world. This is despite the Apple iPhone 7 launch in September 2016, eight months ago. “According to the Q1 2017 MOVR,”...
By Michael -
Using Machine Learning To Elevate The Samsung S8 Customer Experience
The following is an exclusive guest contributed post from James Ramey, CEO of DeviceBits. The Samsung Galaxy S8 launched to its expected fanfare, and so far many of the reviews have been mostly positive about the device. It is sure to be a smartphone that...
By Michael -
Smartphones Continue to Capture Greater Share of Social Casino Market
According to a new report out this week, the findings of which were shared with MMW today, eighty-five percent of social casino gamers now play on smartphones, while PC has fallen to its lowest market share at 49 percent. Additionally, 27 percent of gamers exclusively...
By Emma Martin -
Mobile Security News : How Not to Get a Virus
Since the internet came into existence, viruses have been a threat which computer owners feared the most. They have the power to completely wreck any computer setup, and can even steal important personal and financial information in the process. Decades later, there are plenty of...
By Kevin Matthies -
MWC 2017: Has Nostalgia Outsmarted the Smartphone?
The following is a guest contributed post by Matthew Winters, CEO of Veoo. Last week saw the coming and going of Mobile World Congress in Barcelona – the showcase of the most cutting-edge technology on the planet. Everything from mobile phones to wearables and all...
By Michael -
Swrve Debuts New Application To Extend Sophisticated Mobile Capabilities
Big news from Swrve this week. MMW has learned that the company jas just launched its next generation mobile marketing engagement application, now available on the Oracle Marketing AppCloud. This new mobile marketing engagement application, we’re told, includes the ability to trigger push notifications, in-app...
By Kevin Matthies
