Smartphones
Smartphones
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Op-Ed: The Next Billion Mobile Users
The following is a guest contributed post from Andrew Dubatowka, VP, North America Performance and Marketing, AdColony Six hundred years after the Chinese explorer Zheng He circumnavigated the world – allegedly discovering America along the way – the tables have turned, and it’s the Western...
By Emma Martin -
DVCon U.S. 2018 Adds New Topics to Technical Program
MMW learned today that the 2018 Design and Verification Conference and Exhibition U.S. (DVCon U.S.) will offer attendees an intense, information-packed conference with 39 papers, 8 tutorials, 33 posters, 4 short workshops and 2 panels to choose from over the course of the four-day program....
By Christa Howard -
ePlay to Demo AR Sports Fantasy Game at CES in Las Vegas
ePlay Digital Inc. announced Tuesday that they are demonstrating the latest version of its Augmented Reality (AR) Sports Fantasy Game at the Consumer Electronics Show (CES) in Las Vegas. From the official release: Basketball, football, baseball, hockey, and soccer modules will be released alongside ePlay’s...
By Michael -
Mobiles or Laptops – Where Do Cyberattacks Hit Hardest?
In today’s high-tech society, cyberattacks are a large and still-growing issue. The public and businesses alike are embroiled in a constant but rarely-felt battle to keep infrastructure online and to prevent important data from falling into the wrong hands. This battle encompasses all devices from tablets to...
By Michael -
Smartphones Will Continue to Take Over Our Lives – And Other Predictions for 2018
The following is a guest contributed by Josh Ong, Director of Global Marketing and Communications at Cheetah Mobile. The holiday season is upon us and the weather has turned cold, which can only mean one thing: It’s time to make my predictions for the future of marketing...
By Michael -
M Science Launches Alibaba Advertising Spending Data Product
M Science, a titan in the realm of data driven research and analytics, has launched a proprietary data product that tracks the performance of e-commerce giant Alibaba’s advertising revenue. The data provides clients with an in-depth, near real-time view of top revenue-driving metrics for the...
By Kevin Matthies -
Chatbots in the Hospitality Industry: Enhanced Personalized Guest Experiences
The following is a guest contributed post by Dana Gibber, Co-Founder and COO of Headliner Labs, the leading chatbot creation platform. Chatbots for Hotels These days, almost every imaginable industry is experimenting with the use of intelligent, AI-powered chatbots to speed up processes, increase efficiency...
By Emma Martin -
Ericsson Predicts Mobile TV Viewing to Reach 50 Percent by 2020
TV is quite literally following us everywhere we go. Ericsson’s eighth ConsumerLab TV and Media Report detailed how we are moving away from traditional TV watching while still being loyal to its formats. Included in their findings was that an increasing number of people are...
By Michael -
New Partners: Acxiom, 4INFO to Deliver Location-Based Segments for Digital Campaigns
Acxiom, the data foundation for the world’s best marketers, has announced the launch of a new partnership with 4INFO to deliver location-based audience segments, modeled by Acxiom. We’re told that the data-as-a-service solution combines 4INFO’s Predictive Visitors audience segments with Acxiom data to create compelling,...
By Kevin Matthies -
PubMatic’s Quarterly Mobile Index Report Affirms Header Bidding Gaining Worldwide Adoption
MMW was recently privy to a new report from PubMatic, a publisher-focused sell-side platform (SSP). The company’s Q3 2017 Quarterly Mobile Index (QMI) identifies the latest trends in mobile advertising. According to the insight gleaned from the report, header bidding continued to thrive worldwide as...
By Michael
