Mobile Marketing
Mobile Marketing
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Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads
The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users prefer playable ads to most other ad formats. Yet, as of last year, only 4 percent of advertising budgets were going to playable ads, even...
By Michael -
Graphic Designer Spotlight Interview: Dionna Dorsey
Recently, an impressive article on the Printful blog about District of Clothing — an online store launched by 36-year-old graphic designer Dionna Dorsey of Washington, DC. — caught my attention. Dionna’s simple but popular designs are becoming hot commodities. And so I reached out to...
By Michael -
Op-Ed: The Next Billion Mobile Users
The following is a guest contributed post from Andrew Dubatowka, VP, North America Performance and Marketing, AdColony Six hundred years after the Chinese explorer Zheng He circumnavigated the world – allegedly discovering America along the way – the tables have turned, and it’s the Western...
By Emma Martin -
mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. PAI Health, Gen Re Partner To Improve Health Outcomes And Reduce Risk PAI Health (formerly Mio Global), a health technology company...
By Kevin Matthies -
Empathy In Marketing: The Secret To Better Relationships!
The following is a guest contributed post by Swrve CEO Christopher Dean. The current buzzword in marketing might seem to change more often than the average person changes their socks, but one idea that appears to have more staying power than most is the concept of...
By Michael -
Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner
The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header bidding is finally here. This is the year that developers finally begin to bring the benefits of header bidding — a way to have a...
By Emma Martin -
How Mobile Apps Can Turn GDPR into a Competitive Advantage
The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the EU will be enforcing its General Data Protection Regulation, otherwise known as GDPR. The regulations apply to any business that has access to or collects...
By Michael -
INFOGRAPHIC: Spring Cleaning for Digital Marketers – 4 Things Every Brand Should Do Now
Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDG’s new infographic, readers will learn which old and tired digital tactics to throw out this...
By Michael -
It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels
The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust settles on this year’s Mobile World Congress, and we process the latest slew of smartphone launches – none of which promise anything too exciting –...
By Michael -
Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices
Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting FIDO2, will be supported in Windows 10 devices and Microsoft Azure Active Directory (Azure AD). The feature is currently in limited preview for Microsoft Technology...
By Kevin Matthies
