Mobile Marketing
Mobile Marketing
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Four Types of Mobile Marketing Campaign You Should Know About
Did you know that the average person spends more time on their smartphone than they do on their desktop? Whether or not this statistic surprises you, what it does do is highlight the importance of mobile marketing to businesses like yours. Indeed, with the average...
By Michael -
Rethinking Native Advertising: Why It’s More Than Another Format
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive. Simply put, native advertisements look and feel like the content...
By Michael -
Online Trading Has Been Cleverly Marketed and Its Popularity is Increasing
It used to be that market trading was limited to a certain type of investor. For most people, the idea of playing the stock market or trading currencies simply wasn’t an option that they even considered. Of those who tried, only around 6% succeeded in...
By Michael -
3Vs are Good, But 6Vs Are Better: A New Way of Understanding Big Data
The following is a guest contributed post from Dr. Mona Yousry, Chief Data Scientist, Sabio Mobile. The amount of data that people generate simply by living their lives can be used to tell stories filled with context and insights. This information, combined with digital data,...
By Michael -
ePlay Touts Big Shot AR Beta Launch
On Monday, ePlay Digital Inc. announced its official launch for Big Shot Basketball beta will take place in Las Vegas during the 2018 version of NBA Summer League. The new Augmented Reality (AR) mobile game will be available for basketball fans of all ages with...
By Michael -
7 Mixed Reality Technology Options for Marketers
The following is a guest contributed post by Jason Yim, CEO and Executive Creative Director of Trigger Augmented and mixed reality experiences are powerful tools that can connect consumers to brands and products in meaningful ways. However, in order to achieve that meaningful connection, marketing...
By Michael -
A Marketer’s Guide to Harnessing Micro Mobile Moments
The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato Mobile has fundamentally redefined the marketing landscape in a dramatically short time frame. For the most part, as consumer time spent has shifted to mobile devices, advertising dollars have shifted...
By Emma Martin -
Op-Ed: It’s Time to be Proactive with DDoS Protection
The following is a guest contributed post by Ronald Sens, EMEA Director, A10 Networks Since Mirai and its subsequent variants let the genie out of the bottle, DDoS attacks powered by the Internet of Things have become ubiquitous. As more and more IoT devices join...
By Michael -
Will Mixed Realities Make Mobile Casino Gaming More Appealing
The online casino industry has always been one to embrace change. Ever since the industry was founded on new technology, developers across the sector have been quick to jump on the latest innovations. In fact, many of the leading operators have used innovation as a...
By Michael -
Connected Cars: The Opportunity Is Closer Than Marketers Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected car has been swift. With most auto manufacturers beginning to offer apps on the in-car dashboard, integrations with voice assistants, and swipe navigation, the latest...
By Michael
