• FIRST LOOK: mPulse Mobile Partners with Harvard Medical School on Texting Program for Medicaid Members

    Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits? That’s something Harvard researchers, in partnership with mPulse Mobile, plan to find out. Mobile health engagement leader mPulse Mobile just announced the new effort, which will be tackled...

  • Op-Ed: 6 Tips to Succeed in SMS Marketing

    The following is a guest contributed post from Matthew Winters, CEO at Veoo. SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing. When used properly, SMS marketing...

  • RCS Messaging: What Do We Do With It?

    The following is a guest contributed post from Steve Murphy, CIO of 3Cinteractive. It’s definitely no secret that the word mobile phone might be a little misleading today. When we think of a mobile phone we now often think texting before voice calls. It’s no...

  • Why SMS Marketing Makes Sense for Both Large and Small Businesses

    The following is a guest contributed post from Matthew Winters, CEO of Veoo. Of all of the promotional tools available to brands and businesses today, such as online advertising, content marketing, and social media, few have as big an impact as text messaging. According to...

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    Report: Consumers Over Prefer SMS to Email and Voice for Business Interaction

    For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable news of epic proportions. Flowroute, a provider of cloud communications, recently presented findings from a nationwide survey examining the communications channels that consumers prefer to...

  • SMS Will Reign King in 2017

    The following is an exclusive guest contributed post from Tim Fujita-Yuhas, Director of Product Management and New Product Strategy, OpenMarket. In 2011, influencers were predicting the end of SMS text messaging, greatly in part due to the app’s growth in the mobile marketplace. Now heading...

  • eRetailers: Text Consumers or Risk Irrelevancy in 2017

    Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer texting vs a voice call for customer service needs and another 81% are frustrated being tied to a phone or...

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    OPINION: Person-to-Person Messaging is the Future of Mobile Communication

    The following is a guest contributed post from Roddy Lindsay, CEO and co-founder of Hustle. In the 2016 election cycle, one of the biggest stories has been the rise of person-to-person text messaging as the most effective ways for campaigns to engage with voters.  Tools...

  • SMS Spam Still a Problem

    According to an eye-opening new report from eMarketer, SMS spam is still a problem causing headaches and annoyances for consumers everywhere. “Spam messages coming from SMS and messaging apps are becoming more widespread,” this week’s report explains. According to the latest industry data, over half...

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    SMS is Just What the Modern Mobile Doctor Has Ordered

    Ketchum, a leading communications firm, has just released and shared with our sister site mHealthWatch the Ketchum mHealth Monitor, mapping U.S. consumers’ adoption of wearable technology, apps and artificial intelligence for personal health and wellness. And the results are truly telling. The study, released today,...