On Tuesday, TeleSign announced it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders and notifications to increase engagement, usage and brand awareness....
According to the findings of a new three month study, tailored and interactive text messaging are powerful tools when it comes to boosting chronic condition medication refill adherence in Medicare patients. On Tuesday, mPulse Mobile — a Los Angeles-based mobile health engagement solutions company —...
Unwanted and illegal robocalls and robotexts make up the top complaints to the FCC and FTC, with consumers filing nearly two million complaints within the first five months of 2017. While, for the most part, unscrupulous companies are to blame for robocalls and robotexts, there...
Business SMS provider, The SMS Works has called for the business SMS industry to rethink its unfair and unclear charging policy. Ever since the industry’s inception in the late 90s, users of business SMS services have always been charged for all messages they send, even if a...
Our sister site MHW reported this week that Magellan Health, Inc. has announced a collaboration with Talkspace, the global leader in online messaging therapy. We’re told that Talkspace will work with Magellan to bring messaging therapy in an accessible and convenient format to Magellan’s employer...
IRIO, an industry leader in text and mobile marketing solutions, has launched a mobile app for its SMS/MMS messaging platform. MMW has learned that the app is the first of its kind to offer full platform functionality on a mobile device. “Mobile messaging is the...
For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable news of epic proportions. Flowroute, a provider of cloud communications, recently presented findings from a nationwide survey examining the communications channels that consumers prefer to...
The following is a guest contributed post from Brandon Brodie, Mobile Engagement Expert and Program Manager at SmartStory. According to Gartner, text messaging, also known as SMS, has open rates as high as 98% and response rates as high as 45%. This is in contrast...
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits of each. SMS is often incorrectly viewed as a new version of email, when in fact, it is an entirely...
The following is a guest contributed post from Brandon Brodie, Mobile Engagement Expert and Program Manager at SmartStory. According to Gartner, text messaging, also known as SMS, has open rates as high as 98% and response rates as high as 45%. This is in contrast...