SMS / Text
SMS / Text
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SMS Messaging Innovator Integrates with Microsoft Dynamics 365 for Marketing
On Tuesday, TeleSign announced it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders and notifications to increase engagement, usage and brand awareness....
By Christa Howard -
Tailored and Interactive Text Messaging Improves Chronic Condition Medication Refill Adherence in Medicare Patients, New Study Shows
According to the findings of a new three month study, tailored and interactive text messaging are powerful tools when it comes to boosting chronic condition medication refill adherence in Medicare patients. On Tuesday, mPulse Mobile — a Los Angeles-based mobile health engagement solutions company —...
By Michael -
First Look: Telecom and Information Services Leaders Team to Help Brands Reduce Misdirected and Illegal Robotexts
Unwanted and illegal robocalls and robotexts make up the top complaints to the FCC and FTC, with consumers filing nearly two million complaints within the first five months of 2017. While, for the most part, unscrupulous companies are to blame for robocalls and robotexts, there...
By Emma Martin -
Calls for SMS Industry to Rein in 18% Overcharge
Business SMS provider, The SMS Works has called for the business SMS industry to rethink its unfair and unclear charging policy. Ever since the industry’s inception in the late 90s, users of business SMS services have always been charged for all messages they send, even if a...
By Michael -
Talkspace’s Messaging Therapy Tapped By Magellan Health
Our sister site MHW reported this week that Magellan Health, Inc. has announced a collaboration with Talkspace, the global leader in online messaging therapy. We’re told that Talkspace will work with Magellan to bring messaging therapy in an accessible and convenient format to Magellan’s employer...
By Michael -
First Look: IRIO Launches Mobile App for its SMS/MMS Messaging Platform
IRIO, an industry leader in text and mobile marketing solutions, has launched a mobile app for its SMS/MMS messaging platform. MMW has learned that the app is the first of its kind to offer full platform functionality on a mobile device. “Mobile messaging is the...
By Kevin Matthies -
SMS Tops Email in Consumer Preference When it Comes to Business Interaction
For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable news of epic proportions. Flowroute, a provider of cloud communications, recently presented findings from a nationwide survey examining the communications channels that consumers prefer to...
By Michael -
Do Marketers Understand Text Messaging Enough to Grasp The Power at Hand?
The following is a guest contributed post from Brandon Brodie, Mobile Engagement Expert and Program Manager at SmartStory. According to Gartner, text messaging, also known as SMS, has open rates as high as 98% and response rates as high as 45%. This is in contrast...
By Christa Howard -
Infographic: How Can Retailers Use SMS Marketing
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits of each. SMS is often incorrectly viewed as a new version of email, when in fact, it is an entirely...
By Michael -
It’s Time for Marketers to Think Deeply About Text Messaging and Leverage Its Full Capabilities
The following is a guest contributed post from Brandon Brodie, Mobile Engagement Expert and Program Manager at SmartStory. According to Gartner, text messaging, also known as SMS, has open rates as high as 98% and response rates as high as 45%. This is in contrast...
By Michael
