• QR Codes Really 'Branching' Out

    Have you ever been standing in a park, looked at a tree, and wondered, “What species is this?” In Matthews Park (in Norwalk, CT), each tree has been assigned its own QR code, so all you have to do is scan the code with your smartphone and you’ll be instantly transported to a world of …   Read More

  • So… Whatever Happened to QR Codes?

    They were all the rage circa 2011, and then they just started to fall off of our radar. By the beginning of 2014, no one seemed excited to be using QR codes—at least, not like they used to. They used to be all over everything, and every smartphone came standard with a QR scanner. They …   Read More

  • Marketers Invited to Check Out New QR Code Generator Stats Page

    A free QR code statistics generator is now being offered by uQR.me. And it’s pretty nifty, say the mobile marketers who have tested it out. uQR.me, if you’re not familiar, was created by Mobile Leaves, which also provides free QR codes. According to Mobile Commerce News, not only does this free service generate QR code …   Read More

  • McDonald’s Uses QR codes and Mobile Marketing for NFL Campaign

    McDonald’s is taking a multichannel approach for marketing itself as the official restaurant sponsor for this year’s NFL season. This is their second season sponsoring the league. McDonald’s kicked off their campaign two days before the start of the season. They are using several marketing efforts including scanning QR codes, offering rewards to fans, and …   Read More

  • QR Code Scans Reached Record Heights in First Quarter

    Scanbuy, the mobile engagement solutions provider known for serving up hearty insights into the growth and progress of the QR code industry, has just released its quarterly trend report showing that it processed nearly 22 million mobile engagements in Q1 2014. If you’re keeping score at home, that’s a 20% increase from Q1 2013. Scanbuy …   Read More

  • QR Codes Finally Getting the Respect they Deserve

    It can easily be argued that QR codes have gotten a bad reputation, but not because they couldn’t be easily read and engaged using practically any smartphone but more because of what happened after they were scanned. The simple fact is that QR codes were so easy to use to route a consumer to a …   Read More

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    QR Codes Prove Hot Commodities at SXSW

    This year at SXSW, QR codes are everywhere. And while they’re nothing new in the digital realm, their growing adoption among consumers and companies is notable nonetheless. Last night in Austin at the mega convention, Mahala introduced its new digital commerce platform, which allows consumers and fans to purchase digital content or merchandise directly from …   Read More

  • Who is Most Likely to Scan a QR Code?

    According to the findings of a new study published by comScore MobiLens and the Mobile Marketing Association, young males in the United Kingdom are the individuals most likely to scan QR codes. The entire millennial generation has been pegged as target demographic for QR codes if you’re a marketer looking to get the most bang …   Read More

  • QR Code Booking Comes to English Taxi Company

    Streamline LTD, Kent’s oldest and largest supplier of taxis, has launched its new Scan, Click & Go service. The first of its kind, Scan, Click & Go enables customers to simply scan a quick response code (QR) at venues in and around the town to book their car. Within seconds a SMS is returned to …   Read More

  • mobileStorm CEO Jared Reitzin to Speak at EDMbiz

    It’s an observation made with surprising frequency across the recording industry today: DJs are the new rock stars of modern music. Electronic dance music – or EDM – is enjoying unprecedented popularity in the United States, particularly among younger music lovers and concert goers. And although electronic artists aren’t seen with regularity on the mainstream …   Read More