NFC
NFC
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ISIS Compelled to Rebrand Mobile Payments Presence
The ISIS brand plastered across innumerable mobile credit card processing systems in the U.S. today is getting a facelift as a means to avoid an unfortunate and inadvertent association. As it turns out, the ISIS name happens to also be affiliated with a militant group in the Middle East. Understandably, the mobile payments company wants … Read More
By Christa Howard -
Juniper: Mobile Wallets in 1 in 5 Handsets by 2018
1 in 5 mobile handsets will have mobile wallet functionality by 2018, against less than 1 in 10 at the end of last year. That’s the new projection from Juniper Research shared with MMW this week. Juniper’s report – Mobile Wallets: Strategies for Developed and Developing Markets 2014-2019 – found that growth would be driven … Read More
By Michael -
Marketers Hopeful iPhone 6 Will Introduce NFC Technology
With marketers sensing the powerful opportunities latent in the prospective coupling of mobile marketing and NFC technology, a new report from Morgan Stanley is generating substantial buzz today. Morgan Stanley analysts Craig Hettenbach, Joseph Moore, Katy Huberty, Smittipon Srethapramote, and Betsy Graseck think there’s a good chance Apple will bring Near Field Communications (NFC) technology … Read More
By Michael -
The Time to 'Trust' Mobile Payments is Here
According to the findings of a new report summary provided to MMW this week, the global market for trusted service management (TSM) has not quite lived up to expectations with the low level of near field communication (NFC) commercial deployments in the transportation sector. But – and this is a big but – the banking … Read More
By Michael -
NFC Gets the Smackdown at 7-Eleven, Best Buy
Just when you think near field communications (NFC) technology is finally catching on, a story like this comes along. According to Mobile Commerce Daily, 7-Eleven and Best Buy are effectively pulling the plug on NFC for the time being. NFC has been weak to take off as a mobile payment technology despite the efforts of … Read More
By Michael -
Why Mobile Marketers Shouldn't Take Their Focus Off of NFC
With mobile marketing and mobile payments expected to develop a beautiful and prolific relationship in years to come, it’s never too early for mobile marketers to begin considering how the rapidly evolving mobile payments industry may soon give way to new opportunities to reach consumers on the go and promptly convert their attention into sales. … Read More
By Michael -
NFC Quickly Catching Up to QR Codes and SMS in Ticketing Market
In recent years, Near Field Communications (NFC) technology has clearly fallen short of once-ambitious and almost universal industry analyst projections. But that doesn’t mean NFC isn’t making process. Indeed, it has. And soon it may catch up to QR codes and even SMS, at least in the ticketing market. If it seems like another far-fetched … Read More
By Jared Reitzin -
Report: Most Consumers Don’t Trust NFC
It’s basic human nature to fear or distrust that which isn’t known or well understood. As a result, many consumers continue to exhibit a lack of faith or trust in near field communications technology – specifically, NFC payments. YouGov’s “The Future of Mobile Digital and Contactless Payments” report indicates that 35% of UK adults are … Read More
By Michael -
Pressure Mounts on Apple to Embrace Isis Mobile Wallet
With Apple’s Passbook proving that the iDevice maker is interested in mobile coupons, payments, and digital payment options, some industry experts believe Apple’s next-gen iPhone 6 (likely to be released in the fall of 2014) could support Isis Mobile Wallet. Isis is finally ready to be a major prime time player. Recently, the mobile commerce … Read More
By Michael -
Strategy Analytics Lowers Outlook for NFC Based Mobile Payments
On Friday, Strategy Analytics lowered its outlook for NFC-based mobile payments. The reduction, we’re told, reflects the slow pace at which operators are pushing NFC payment services, limited NFC payment deployments by handset makers, and the continued slow adoption of contactless payments by retailers. The analysts now estimate that 115 Million NFC handset owners will … Read More
By Michael
