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    Developer Mindshare Dominated by iOS, Android

    According to the findings of the newest Developer Economics Q3 report, Android and iOS appear to control the solid majority of developer mindshare. Based on the findings, Android is now the leading developer platform at 71 percent. iOS, meanwhile, takes a 56 percent share. State of the Developer Nation is the 5th in the series …   Read More

  • 2013: What Does The Future of Mobile Marketing Hold?

    It’s time once again to gaze deeply into our crystal balls and predict what the new year may deliver to our cherished industry. “Mobile marketing will see unprecedented growth next year,” Ian Hayes, an independent mobile marketing consultant formerly with Enterprise eCommerce Connections, tells Mobile Marketing Watch on Friday. “Many of the large and mid-sized …   Read More

  • Apple Acquires ‘Particle’ for Undisclosed Price

    News came to light early Wednesday that Mac-maker Apple has acquired a creative consulting company called Particle. The small – and we mean small – San Francisco based firm has fewer than a dozen employees that are trained in developing web applications and marketing using HTML5. But the skills are apparently adequate to attract the …   Read More

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    Social Game Publisher Drops Facebook to Pursue iOS, Android

    In what comes as another indication that social game publishers still prefer native mobile apps to social networking platforms, Wooga – a popular and growing publisher of mobile games – is changing its dependence level on Facebook, at least for now. Moving forward, Wooga will emphasize native releases where the mobile masses best engage with …   Read More

  • Adobe Shakes Up Digital Publishing With Project Primetime

    The mobile world is buzzing Monday morning on the heels of a freshly announced new slate of offerings from Adobe. The company is raising the curtain on “Project Primetime,” which Adobe is calling the “industry’s first fully integrated video technology platform.”   Read More

  • TapIt! Debuts Proprietary RTB-Enabled Mobile Advertising Platform

    It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app developers. The new platform combined with TapIt’s SDKs allow developers to quickly and easily integrate rich media ads into their Android and iOS applications, leveraging both a self service interface and multiple ad units for a …   Read More

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    How HTML5 Is Changing Mobile Advertising

    The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising. In today’s mobile world, smartphone users expect a lot out of their mobile phones.  Users desire fast processors, high data speeds, and a well laid out operating system. Furthermore, users also expect higher quality pictures and video playback as smartphone technology …   Read More