• Smartphone Apps Continue To Invoke Privacy Concerns

    Smartphone apps are getting more and more comprehensive everyday it seems, and with the advent of location-based services, mobile social networking and other genres, privacy is becoming increasingly important. There’s been a recent surge of developers and consumers that have noticed what some apps are...

  • SMS Flaws Identified That Affect All Major OS Platforms

    At the Black Hat Security Conference that’s taking place today in Las Vegas, two security researchers are set to present on several SMS vulnerabilities that have been identified that could affect several major mobile operating systems- including Android, iPhone and Windows Mobile. Using some sophisticated...

  • Mobile Advocacy Coalition: Protecting SMS Marketing

    Earlier this week, Justin told us about the potential $90 million ruling against Simon & Schuster for sending unsolicited text messages promoting the Steven King novel Cell (which itself, ironically, is about the really, really dark side of SMS). The court decreed that the publisher violated the Telephone Consumer Protection Act (TCPA) because messages were sent through an automatic …   Read More

  • Government Steps In To Regulate “Sneaky” SMS Plans

    The government of Norway has stepped in to put a stop to many SMS plans that charge consumers an on-going premium after they purchase certain things such as ringtones and minor applications for their devices.  Through a crack-down on the industry and the people who...

  • U.S. Mobile Spam Prevention Law Introduced

    Today two U.S. senators introduced legislation aimed at curbing unwanted text messages. Called the “m-SPAM Act of 2009,” the potential law, introduced by Sen. Olympia Snowe (R-Maine) and Sen. Bill Nelson (D-FL), brings government intervention into the realm of mobile spam. Named similarly to the CAN-SPAM law that criminalizes email spammers, it’s especially important because–unlike email–text …   Read More

  • Mobile Marketers: Self-Regulate With MMA Complaint Process

    Remember the AT&T text-spam fiasco, which I said was especially egregious because it seemed the cellular company violated its own opt-in requirements? Well, the Mobile Marketing Association has launched an investigation–thanks to a complaint system that, frankly, is news to me. If you ever receive...

  • AT&T Breaks Own SMS Regulations With Idol Texts

    This week AT&T Wireless wasn’t about to let consumers remain idle about Idol. To get people to tune in to the season premiere of TV’s American Idol, which it just happens to sponsor, the mobile carrier texted ads to past Idol voters and so-called “heavy...

  • T-Mobile: Double Opt-In No Longer Required

    T-Mobile has decided, effective immediately, that it will no longer require marketers and other senders of commercial, non-premium SMS to have double opt-in for their subscribers. Double opt-in, in case you don’t know, is the process in which a marketer ensures that a subscriber really did...

  • Just Say No to Texting without Permission

    We’re all very familiar with the Mobile Marketing Association’s Best Practices (PDF file) regarding getting consumers’ permission before sending text messages. And the lengthy amount of time it takes to get a short code and campaign approved. Even though it sometimes seems like a real...

  • Free Speech in Mobile Marketing

    EDITORIAL / CONVERSATION STARTER My recent post here about the walled gardens of mobile carriers and seeing Jared Reitzan’s segment “Boiling Point” in his video series about mobile marketing has got me thinking about the place of free speech and capitalism in mobile marketing. Specifically,...