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    Viacom Reaches Settlement on SMS Spam Lawsuit

    Viacom is bringing closure to an SMS-spam lawsuit that was filed last May. The company has agreed to pay Tennessee resident Eric Mock $3,000. Mock claims Viacom violated the Telephone Consumer Protection Act by spamming her mobile phone with ads promoting various MTV programs. Mock alleged in her complaint that she provided her cell phone …   Read More

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    Are You Practicing Safe Text?

    Sure, you may think you’re reaching consumers with text messages they want to receive and when they want to receive them…. but are you really? Unfortunately, it doesn’t take much to get sloppy with your text messaging. So if SMS marketing is as important to you and your business as it should be, practicing safe …   Read More

  • How to Make Your Mobile Marketing Safe from Malpractice

    As businesses ramp up their marketing budgets in hopes of getting their messages on our mobile screens, the evidence suggests that these efforts are working. Recent research points to a growing number of consumers using their mobile devices much more often when trying to make purchasing decisions. In fact, more than eighty percent of shoppers …   Read More

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    Juniper: Mobile Malware Threats Up 614% in One Year

    On Wednesday, Juniper Networks released its third annual Mobile Threats Report, which highlights the alarmingly rapid growth and evolution of mobile malware. Between March 2012 and March 2013, the Juniper Networks Mobile Threat Center (MTC) discovered mobile malware threats “growing at a rapid rate of 614 percent to 276,259 total malicious apps.” Attackers are also …   Read More

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    Android’s Adware Epidemic In Focus

    According to the troubling findings of a new report issued by Lookout Mobile Security, more than 1 million Android users in the U.S. have downloaded adware to their devices in the last year. The scary discovery comes as Lookout announces its new standard for classifying adware. Adware is an ad network that exhibits intrusive behavior …   Read More

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    More ‘BadNews’ for Android

    When it comes to mobile malware, Android is a magnet of epic proportions. More examples of this unfortunate reality surfaced this week. Android malware deceptively disguised as a mobile ad network is on the loose and infecting millions of mobile devices. According to Lookout Mobile Security, the new threat is called BadNews, a recent entry …   Read More

  • FTC Hunting Down SMS Scammers

    SMS spammers looking for cover have found there are few places left to hide. The FTC has begun aggressively following up on its pledge to crack down on the tricksters taking aim at our cell phones. In the last two years, regulators have found that hundreds of thousands of mobile phone users have been charged …   Read More

  • It’s ‘Game Over’ for SMS Scams, Says FTC

    The FTC is issuing a stark warning to those who perpetrate text-based scams on American mobile consumers. On Thursday morning, the Federal Trade Commission invited press to its Midwest Region Office in Chicago to announce a series of enforcement actions designed to protect consumers nationwide from a pervasive series of scams built on text messages …   Read More