• Infographic: Connecting With Clientele Via Email Marketing

    Email marketing sometimes gets a bad rap as being a “spammy” form of marketing your business. But that’s only the case for those doing it wrong. What is important to keep in mind is that there is a drastic difference between unwanted spam and highly effective opt-in email marketing campaigns. If you are a business …   Read More

  • mobileStorm Publishes New Whitepaper on Mobile Marketing Compliance

    In October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones. New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging. Almost overnight, the revamped rules wrought confusion …   Read More

  • Spoofed Emails Still Arriving After AOL Mail Was Hacked

    AOL Mail was hacked a few weeks ago and users are still seeing emails arrive in their inbox from spoofed email accounts. It was quite a feat to hack AOL Mail as they are a well-established and highly secure email provider. Nonetheless, approximately 1% of AOL Mail account holders were affected by the security breach. …   Read More

  • Dallas and Chicago Are Top SMS Spam Magnets in the U.S. Today

    Dallas and Chicago are locked in a heated battle. And it has nothing to do with the Cowboys or the Bears. Not even the Bulls and the Mavericks. This, in fact, is entirely unrelated to sports. Sadly, it’s all about spam – specifically, SMS spam. Mobile security company AdaptiveMobile recently explored the growth of SMS …   Read More

  • WhitePages Wants to Help Marketers Comply with New FCC Regulations

    The team at WhitePages has just shared details with MMW regarding the arrival of WhitePages PRO’s Phone Lite, a resource aimed at helping businesses comply with the regulations outlined in the Telephone Consumer Protection Act (TCPA). Last week, MMW hosted a webinar with a number of mobile industry leaders, legal experts, and executives who shared …   Read More

  • VIDEO: MMW’s Emergency Webinar for Mobile Marketers

    This week, the FCC will begin enforcing a strict new set of rules poised to profoundly impact how mobile marketing is done. For that reason, last Thursday Mobile Marketing Watch, along with our sister sites mHealthWatch and mGamingWatch, hosted an emergency webinar for marketers and related professionals across numerous industries who must urgently educate themselves …   Read More

  • Path Targeted with Class Action Lawsuit Over SMS Messages… Again

    It’s not old news coming to the surface… it’s the same problem making new headlines all over again. Mobile social network Path is once again being targeted with a potential class-action lawsuit for purportedly spamming mobile device users. According to published reports, a California woman alleges that the social network began sending her mobile notifications …   Read More

  • FTC Shuts Down More SMS Spammers

    The FTC is proving to be absolutely relentless in its effort to curtail the plague of SMS spam. You know those text messages that say you’ve received a $1,000 gift card to Best Buy or Walmart? Your heart skips a beat and you think, “This is my lucky day!” But a nanosecond later, you realize …   Read More