Resources
Resources
-
The Power of Incorporating Seasonality for Creatives
The following is a guest contributed post from Dave Bell, CEO of Gummicube. When you’re searching for the right app in the Apple App Store or the Google Play Store, what are your eyes immediately drawn to? While everyone is different, most can’t help but...
By Michael -
mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. Physicians’ Clinic of Iowa Transitions to the eClinicalWorks Cloud-Centric EHR System eClinicalWorks, a leader in healthcare IT solutions, announces that Physicians’...
By Michael -
First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment
The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities through an identifier for advertising (IFA). Available for public comment...
By Emma Martin -
New Appthority Report Finds Tens of Thousands of Ad-Supported Apps Are Collecting Excessive Data
Media Release: Appthority, the global leader in enterprise mobile threat protection, today released a new report that analyzed iOS apps in corporate environments and found that more than 24,000 ad-supported apps are hiding their excessive data collection in plain sight, putting mobile users and enterprises...
By Michael -
mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. Survey Finds 40 Percent of Health Care Providers Have Canceled Surgical Cases Due to This Reason A new Cardinal Health survey...
By Michael -
Augmented Reality is Here to Stay: Key Considerations for Marketers
Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for marketers and retailers as they look to leverage augmented reality (AR) technology in their campaigns. RetailMeNot reports that nearly all (99 percent) of retailers wish...
By Emma Martin -
Privacy Tools Used By Growing Percentage of the Global Online Population
Afraid that Facebook knows everything about you? It probably does. And there’s good reason to believe you’re being monitored by many other sites and platforms you would never suspect such spy activity from. “Last weekend, the New York Times revealed that data analytics firm Cambridge...
By Emma Martin -
Blockchain Can Fix Ad Tech: Here is How it Can Address Fraud
The following is a guest contributed post by Rebecca Lerner, Executive Vice President at MAD Network The advertising technology industry is broken, at least in its current form. That’s not breaking news. Despite constant calls for transparency from brands, tech solutions continually stay the course,...
By Michael -
New Research Points to the Power of Predictive Analytics
Mobileum, a leader in roaming and traveler data analytics, has announced new research aimed at telecom service providers looking to understand key trends and identify new opportunities to transform and monetize roaming business in an increasingly disrupted marketplace. A key finding is that initiatives in...
By Michael -
SMS Messaging Innovator Integrates with Microsoft Dynamics 365 for Marketing
On Tuesday, TeleSign announced it will bring its global SMS messaging capabilities to Microsoft Dynamics 365 for Marketing. With TeleSign’s SMS app, Dynamics 365 for Marketing users can seamlessly send SMS-based marketing campaigns including alerts, reminders and notifications to increase engagement, usage and brand awareness....
By Christa Howard
