The folks over at Microsoft Tag have put together a new infographic detailing the explosive growth in mobile coupons, along with some interesting usage stats and predictions. Consider this — a full 20% of smartphone users currently acquire and redeem mobile coupons on a regular basis, with that number expected to grow to 30% by …
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The “younger” mobile users among us (those aged 25-34) are big fans of smartphones, it seems. According to Nielsen’s third quarter survey of mobile users, while only 43 percent of all US mobile phone subscribers own a smartphone, the overwhelming majority of those under the age of 44 now have smartphones. 62 percent of mobile …
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On Monday, Ad Age highlighted the findings of a new study from Digitas, which indicates that mobile users and social media regulars represent a large voting block in the United States. According to the fascinating report in question, 88% of social media users are, in fact, registered voters. The study, writes Matt Carmichael of Ad …
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For those of us in the US, smartphones are dominated by iOS and Android, but for the rest of the world Nokia continues to be a major player. Still the company has taken a backseat to Apple and Google in recent years, but new data out from mobile monetization provider Inneractive suggests the company might …
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SMS provider Tatango is still busy producing beautiful infographics related to text messaging and its usage. Today, the company has published its most comprehensive one yet, based off a survey conducted in September of this year of over 500+ Americans. The graphic illustrates where people are “guilty of text messaging,” and the results may surprise …
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Our friends over at Inneractive have published a new infographic that takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM. The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, …
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