A new report from Pollen and its partners at Priori Data dishes details about what is now deemed to be a “very healthy and maturing app economy.” For the first time, the report also calls out the clear emergence of the “torso” of revenues made...
With kids back in school and fall right around the corner, marketers are gearing up for a new season of opportunities. How are consumers shopping for Halloween items, candies, decorations, costumes and toys this year? For marketers who want to make the most of their...
MAW recently shared the insightful findings of a new survey by Animoto, a cloud-based video creation service that produces video from photos, video clips, and music. According to the report in question, the final word in social media may soon be lots fewer words —...
MMW has learned that PlaceIQ recently teamed with MasterCard to help marketers better understand the “back-to-school” shopper, using location and purchase data. “This kind of analysis can help brands paint a better picture of their audiences’ affinities across categories,” an emailed statement reads. “For example,...
MAW recently shared the insightful findings of a new survey by Animoto, a cloud-based video creation service that produces video from photos, video clips, and music. According to the report in question, the final word in social media may soon be lots fewer words —...
Social media marketing may seem like a straightforward process but, indeed, it is anything but. As illustrated by a fascinating new Yeager Marketing infographic, there are multiple components and little known considerations that make up a success social media marketing effort. So, what are the...
Nielsen Catalina Solutions recently published a new study based on the findings of some 1,400 campaigns run on multiple advertising channels for more than a decade. The research shows that mobile advertising delivers the highest sales per 1,000 impressions ($26.52). All told, the report deduces,...
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing to recognize the unique benefits of each. SMS is often incorrectly viewed as a new version of email, when in fact, it is an entirely...
With Mother’s Day fast approaching, it’s no secret that advertisers are stepping up efforts in dramatic fashion to reach buyers for mom. But are they doing it right? According to a fascinating new report and infographic from The Trade Desk that provides valuable insight for...
AdRoll is out with a new report and corresponding infographic that marketers focused on Europe are bound to find fascinating. “Last year, we found the vast majority of marketers are familiar with running programmatic campaigns,” the company says in its report announcement. “So when we...