News
News
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mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. First Look: New Analysis Reveals Links Between Payments from Opioid Manufacturers and Physician Prescriptions Today a new analysis of government data...
By Michael -
AdPlugg Announces AMP Integration
This week, AdPlugg announced a new integration with Accelerated Mobile Pages (AMP). The new integration allows publishers to serve ads to their AMP enabled pages using AdPlugg. Accelerated Mobile Pages (AMP) is a specially designed format for serving web pages to mobile browsers. Led by...
By Michael -
First Look: Tapjoy Launches the Interplay Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment
On Tuesday, Tapjoy announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate...
By Michael -
mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. Cigna to Acquire Express Scripts for $67 Billion The leading story in the healthcare space on Thursday morning is news that...
By Christa Howard -
Syniverse Appoints William Hurley as Chief Marketing Officer
Syniverse announced this week it has appointed William Hurley as its Chief Marketing Officer to lead the company’s product and marketing strategy as Syniverse looks to increase its global growth trajectory in the enterprise, operator and mobile messaging spaces. Hurley brings to Syniverse a successful...
By Emma Martin -
2018 Cyberthreat Defense Report Addresses Latest Ransomware Realities
CyberEdge Group, a premier research and marketing firm serving the security industry’s top vendors, today announced immediate availability of its fifth annual Cyberthreat Defense Report. New this year, the report found that 55 percent of responding organizations were compromised by ransomware in 2017, down from...
By Michael -
Samsung Health Takes Aim at Diabetes Wellness Program
Samsung Electronics America, Inc. and WellDoc, a leading digital therapeutic company, announced today that Samsung Health users now have access to a new consumer version of WellDoc’s digital platform known as the Diabetes Wellness Program (DWP). The DWP, which is integrated within the Samsung Health...
By Michael -
Transparency at IAB Annual Leadership Meeting: Three Ways the Ad Industry is Improving
The following is a guest contributed post by Tim Mahlman, President, Head of Advertiser and Publisher Strategy, Oath At IAB’s Annual Leadership Meeting, Unilever’s Keith Weed reiterated the importance of trust in digital advertising. Brands are demanding more openness and accountability. Fraud, viewability and brand...
By Michael -
Docent Health Selects mPulse Mobile to Scale and Deepen Their Personalized Healthcare Journeys
On Thursday, the official word was handed down that mPulse Mobile, a leader in mobile health engagement solutions, and Docent Health, the industry powerhouse in helping health systems manage and grow customer relationships, have solidified a new partnership. We’re told that Docent Health recognized the...
By Michael -
Check Out The First Integrated Directory Management Solution for Enterprise
Reputation.com, a complete Online Reputation Management (ORM) platform, is accelerating its category momentum with the acquisition of SIM Partners, “whose proven Directory Management technology deepens and augments Reputation.com’s own capabilities,” a provided announcement notes. So how does it work? Reputation.com’s SaaS platform now helps organizations...
By Kevin Matthies
