• Morgan Stanley, Uber-Optimism, And iPhones

    So Morgan Stanley recently raised expectations on Apple share prices based on the most optimistic iPhone forecast I think I’ve ever seen. The investment bank believes that Apple will sell 27 million iPhones in the calendar year 2009, at an average price of $550 per...

  • Broadcaster Media Uses SMS To Drive Mobile Site Traffic

    The term “mobile marketing” encompasses lots of different technologies and media/message types: SMS. Mobile Internet. Mobile email. And so on. Marketers might wonder which to use, or how to combine them most effectively in a multi-channel campaign. Broadcaster Media, which started in Australia and recently moved its headquarters to California, has the answer. Its platform, …   Read More