• Thank You, MMW Readers

    Thanks to all the MMW readers who took the time to fill out our reader survey! We’d hoped to find out the extent to which people are using mobile in their marketing campaigns. We also wanted to see other ways in which mobile was part...

  • SMS Coupon Webinar: Continuing Education For Marketers

    The latest mobile marketing seminar to catch our eye is called “Making Money With Mobile Coupons.” Presented by Jared Reitzin, CEO and founder of mobileStorm, this web seminar will teach marketers why digital coupons are important, and give tips on the best way to create...

  • What Can $50 Buy? Take The MMW Survey To Find Out!

    There’s a lot of things $50 can buy: A day’s worth of vacation Down Under, if you follow the travel book Frommer’s Australia From $50 A Day A bottle of Gaultier 2 unisex perfume, if you bargain-hunt online A $50 Wine Dinner at AltaMar in...

  • MMW: Offering Prizes You Can Use

    Remember when Guba, the video-sharing site, had that big campaign in 2006, in which it offered people 25 cents for each new user they referred? It was pretty silly. Who was going to expend much time and energy just to earn a few quarters? On the...

  • And The First $50 Goes To…

    It’s been a week and we have our first winner! Lynda B. of The Healthcare Information and Management Systems Society (HIMSS) is the first person selected to receive $50 just for taking the Mobile Marketing Watch reader survey! We hope to better understand how marketers...

  • Ashley Furniture Sees Huge Boost In Revenue From SMS

    In a tough economy, companies are in need of alternative advertising methods to keep customers coming in, and to maintain name recognition in an increasingly crowded market. Traditional marketing, while still effective, has lost its luster so to speak in recent times, and brands are searching for unique methods to spread their message. More and …   Read More

  • Full-Web Mobile Experience From SkyFire

    Since the iPhone has revolutionized the thought of a full-web experience on mobile devices, other companies and software makers have been hot on its heels to bring the technology to other devices. SkyFire, a new startup out of Mountain View, has introduced their version of...

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    Publicis & Yahoo Team For Cross-Carrier Marketing

    A difficult aspect of launching successful mobile campaigns is the fact that it’s hard to build a campaign that works between all devices, carriers, and other variables. Most mobile ad-agencies don’t have the in-house know-how to be able to produce a comprehensive campaign that will reach the masses. Paris-based advertising holding company Publicis Groupe announced …   Read More

  • Telus’ Anti-Spam Gesture: Ingenious Move Or PR Ploy?

    Canadian texters got up-in-thumbs recently when telecom company Telus Corp. unveiled new pricing that would start charging people without data plans to receive SMS messages. Up ’til now, users without bulk plans only had to pay for outgoing texts. Faced with having to now shell out for twice as many messages, the plan-less apparently cried …   Read More

  • Collect Call on Your Mobile Will You Accept the Charges?

    Sometimes it seems the more things change, the more they stay the same. Despite the plethora of unlimited long distance calling plans (both on landline phones and on mobile phones) and extremely easy access to calling cards, being able call someone collect is still needed. While this convenient billing feature is old hat to landline …   Read More