Announcements
Announcements
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First Look: Tapjoy Launches the Interplay Studio to Design Custom-Branded Ads Optimized for the Mobile Gaming Environment
On Tuesday, Tapjoy announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and performance marketers deliver best-in-class mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate...
By Michael -
mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. Cigna to Acquire Express Scripts for $67 Billion The leading story in the healthcare space on Thursday morning is news that...
By Christa Howard -
Syniverse Appoints William Hurley as Chief Marketing Officer
Syniverse announced this week it has appointed William Hurley as its Chief Marketing Officer to lead the company’s product and marketing strategy as Syniverse looks to increase its global growth trajectory in the enterprise, operator and mobile messaging spaces. Hurley brings to Syniverse a successful...
By Emma Martin -
2018 Cyberthreat Defense Report Addresses Latest Ransomware Realities
CyberEdge Group, a premier research and marketing firm serving the security industry’s top vendors, today announced immediate availability of its fifth annual Cyberthreat Defense Report. New this year, the report found that 55 percent of responding organizations were compromised by ransomware in 2017, down from...
By Michael -
Samsung Health Takes Aim at Diabetes Wellness Program
Samsung Electronics America, Inc. and WellDoc, a leading digital therapeutic company, announced today that Samsung Health users now have access to a new consumer version of WellDoc’s digital platform known as the Diabetes Wellness Program (DWP). The DWP, which is integrated within the Samsung Health...
By Michael -
Docent Health Selects mPulse Mobile to Scale and Deepen Their Personalized Healthcare Journeys
On Thursday, the official word was handed down that mPulse Mobile, a leader in mobile health engagement solutions, and Docent Health, the industry powerhouse in helping health systems manage and grow customer relationships, have solidified a new partnership. We’re told that Docent Health recognized the...
By Michael -
Check Out The First Integrated Directory Management Solution for Enterprise
Reputation.com, a complete Online Reputation Management (ORM) platform, is accelerating its category momentum with the acquisition of SIM Partners, “whose proven Directory Management technology deepens and augments Reputation.com’s own capabilities,” a provided announcement notes. So how does it work? Reputation.com’s SaaS platform now helps organizations...
By Kevin Matthies -
Stayhealthy Trims the Fat in Modern Healthcare with Innovation That’s Off the Scale
It’s a tough job but somebody’s got to do it. That somebody, in this case, is stayhealthy. A healthcare solutions pioneer for the mobile age, the company is addressing what is undeniably among the biggest problems in all of healthcare today — excess body fat....
By Michael -
Opinion: Marketers Have to Start Thinking Seriously About Deep Learning
The following is a guest contributed post from Jeremy Fain, CEO and founder of Cognitiv. A lot of people have asked me about my thoughts for 2018, and what I think the overarching trends in advertising technology and deep learning will be in the coming...
By Michael -
novo Sees Intelligence ‘Transforming Everything at MWC 2018’
This week at MWC 2018, Lenovo reinforced its 2018 vision for technology innovations, moving its core strategy to Augmented Intelligence. With its roots in the PC space, Lenovo has created one of the most complete collections of smart AI devices, giving it a unique advantage...
By Michael
