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News
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Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
MEDIA ANNOUNCEMENT: As a proud partner of Microsoft, Cheetah Mobile, a leading mobile internet company with a strong global vision, was honored to participate in Microsoft Shanghai Tech Summit where its vice president Li Liang gave a keynote speech about Cheetah Mobile’s focus on promoting...
By Christa Howard -
Best Casino Games for Console Players
If you’re a seasoned console player, be it Xbox, PlayStation, Switch or PC, chances are you’ll have a certain style of game that you prefer above all others. Maybe you’re a fan of real-time, online multiplayer games with a strong competitive edge. Perhaps your thing...
By Michael -
Rethinking Native Advertising: Why It’s More Than Another Format
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement is relevant to the consumer experience, integrated into the surrounding content and is not disruptive. Simply put, native advertisements look and feel like the content...
By Michael -
Online Trading Has Been Cleverly Marketed and Its Popularity is Increasing
It used to be that market trading was limited to a certain type of investor. For most people, the idea of playing the stock market or trading currencies simply wasn’t an option that they even considered. Of those who tried, only around 6% succeeded in...
By Michael -
Will Mixed Realities Make Mobile Casino Gaming More Appealing
The online casino industry has always been one to embrace change. Ever since the industry was founded on new technology, developers across the sector have been quick to jump on the latest innovations. In fact, many of the leading operators have used innovation as a...
By Michael -
mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. PAI Health, Gen Re Partner To Improve Health Outcomes And Reduce Risk PAI Health (formerly Mio Global), a health technology company...
By Kevin Matthies -
Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner
The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header bidding is finally here. This is the year that developers finally begin to bring the benefits of header bidding — a way to have a...
By Emma Martin -
Yubico Delivers Passwordless Login for Enterprise Authentication on Windows 10 Devices
Yubico — a provider of hardware authentication security keys — has announced that the new Security Key by Yubico supporting FIDO2, will be supported in Windows 10 devices and Microsoft Azure Active Directory (Azure AD). The feature is currently in limited preview for Microsoft Technology...
By Kevin Matthies -
Beyond Spots & Dots Rolls Out Programmatic Tactics
MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and medium-sized organizations which include CRM targeting, geofencing, geofence retargeting, geoconversion tracking, secondary search retargeting and OTT/CTV. “Beyond Spots & Dots has always been on the...
By Michael -
The Unique Battleground of Mobile Fraud
The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known to almost every digital advertiser and agency, thanks in large part to industry-wide efforts to educate the buy side and combat the issue. In fact,...
By Michael
