Mobile Apps
Mobile Apps
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Forget Branded Mobile Apps, Sponsorships Are Making A Comeback In Mobile Marketing
Mobile apps, and especially branded apps, are all the rage now-a-days, but a resurgence in the lost art of sponsorship is making a comeback, and brands are shifting their thinking because of it. Steve Smith of MediaPost published a great article recently that talks about...
By Justin -
Juniper: Mobile Ticketing Poised For Massive Growth, Thanks To NFC
Juniper Research recently published a new study regarding the growing use of mobile ticketing, stating that some 15 billion mobile tickets will be in use by 2014. Though it sounds like a huge number, it’s only the beginning of an industry that’s poised for significant...
By Justin -
Will Optimization For Mobile Apps Soon Outweigh Search Engine Optimization?
I wrote recently about the concept of location becoming more important than standard SEO in terms of mobile search, but with the proliferation of mobile apps becoming a de-facto branding method for many advertisers entering the mobile channel, optimization is taking on an entirely different role. A great article published by Patricia Brusha on HospitalityNet … Read More
By Justin -
Coca-Cola Launches Mobile Initiative for Winter Olympics
Coca-Cola is going mobile for the 2010 Winter Olympic Games. The beverage giant is behind a new Olympic Games-themed program in the US that is aimed at on-the-go Olympic fans. Consistent with the official word from Coke, the comprehensive campaign will feature high-profile Olympic champions...
By Michael -
User “Migratory Habits” Data From Foursquare, Gowalla Prove Valuable For Mobile Marketing
Geo-social startups like Gowalla and Foursquare have made the act of “checking in” surprisingly popular for a growing number of users. It’s popularity has helped the aforementioned startups compile an ever-growing mound of data related to its user’s so-called “migratory habits,” which could be an integral aspect in the future of mobile advertising. CNBC published … Read More
By Justin -
Survey: Lack Of ROI and Education To Blame For Those Hesitant Of Mobile Marketing
It’s easy to get caught up in the concepts of mobile marketing and advertising when you’re heavily involved and knowledgeable on the subject, but it remains a fact that marketers in general are still largely hesitant when it comes to the still relatively new world of mobile marketing. A new survey conducted by R2integrated (R2i) … Read More
By Justin -
Apple Unleashes The Game-Changing iPad
Apple has finally unleashed the iPad, it’s newest creation sought to fill the gap between mobile devices and laptops. While it’s a truly innovative and beautiful device, many speculated features that many had hoped for were missing in action during the event that just wrapped up in San Francisco. Still, the iPad is set to turn mobile … Read More
By Justin -
Details On Apple Tablet Already Dropping?
Several sources are already reporting so-called “leaked” details on the yet-to-be-announced Apple Tablet. Photos of the supposed device are already circulating hot and heavy, as are some basic specs. Rumors abound that the device will have a 10-inch screen and look like a larger iPhone with a...
By Justin -
HipLogic Brings Smartphone-Interface & Real-Time Data To Mass-Market Feature Phones
Mobile startup HipLogic, who has the simple intention of bringing smartphone-like features to simple mass-market “feature phones,” recently debuted a new downloadable app that brings a smartphone-oriented interface combined with real-time information to Windows Mobile or Symbian-based devices, for free. HipLogic “Live,” as it’s being...
By Justin -
Mobile App Developers Eager For Apple Tablet
Anticipation is rampant for the upcoming Apple Tablet set to debut tomorrow in San Francisco, and nowhere is it more apparent than with application developers. Beyond game developers chomping at the bit to get their hands on the new tablet, a new survey suggest there’s...
By Justin
