Mobile Apps
Mobile Apps
-
How App Science Will Revolutionize Advertising
The following is a guest contributed post from Sudha Reddy, VP Product Innovation at Sabio Mobile. Marketers have essentially become data scavengers, gathering various scraps of information on potential customers and stitching them together in order to get a better picture. The big issue they...
By Michael -
Vibes ‘Pushes’ Messaging Beyond the App
Vibes, a leading mobile engagement platform for enterprises, has just unveiled Vibes Push — an updated push notification solution that helps marketers easily reach consumers across more channels, at the right moment. MMW is told that the re-architected messaging product is easier to integrate, deploy...
By Kevin Matthies -
The Future of Apps: What to Expect in 2018
The following is a guest contributed post by Danielle Levitas, SVP of Research at App Annie In 2018, both the Apple App Store and the Android app market will be celebrating their 10-year anniversaries. Since they launched, apps have taken over the world in a...
By Michael -
Ad-tech Company Calldorado Makes Key Acquisition in App Publishing Space
Danish-based ad tech firm Calldorado has expanded its reach in the app economy by acquiring the Austrian app publisher CIAmedia for an undisclosed amount. According to the official media release, the acquisition comes after a successful period of cooperation between the two companies and is...
By Michael -
Shopgate Rolls Out Partner Program for Enterprise-Grade App Platform
Shopgate, Inc., a leading SaaS mobile app platform, has just announced the launch of its New Partner Program at NRF 2018 Retail’s Big Show. The new Shopgate Partner Program is designed for systems integrators, technology partners and eCommerce platforms — who are committed to delivering...
By Michael -
Overstock.com Garners Global Attention from VR/AR Association for its AR Mobile Innovations
Months after Overstock.com, Inc. announced the launch of its augmented reality (AR) feature within its iOS shopping app, the organization’s senior vice president of software engineering, Amit Goyal, was named as the chair to VR/AR Association (VRARA)’s global retail and e-commerce committee. Along with Goyal’s...
By Emma Martin -
Parenting Goes Mobile With New Family App
TwinTech LLC announced this week its full-market release of the wearable child-sensor technology, Monkey KID Sensor. Monkey KID Sensor will debut at the Consumer Electronic Show (CES) in Las Vegas in January. Monkey KID Sensor is a unique wearable sensor allowing caregivers to create a...
By Kevin Matthies -
Ionic Brings App Development Suite to Teams and Enterprises
Ionic, maker of the popular open source Framework for building cross-platform mobile and progressive web apps, has launched a suite of development tools for enterprise developers and teams. Ionic Pro is a cloud-based solution that makes it faster and easier to design, build, test and...
By Michael -
Tapjoy Holiday Prediction: Mobile Gamers to Install and Play More Games
Three-quarters of mobile gamers say they are likely to download a new game during the holidays. That’s according to a new study from Tapjoy, which further notes that a majority of gamers are also now more likely to engage with rewarded ads. Findings from the...
By Michael -
Tappx Touts Further Global Growth with China Office Opening
Tappx, a fast growth mobile app monetization company, shared with MMW this week news of the opening of a new office in Beijing and the appointment of Bob Wang as China Country Manager. This expansion means that Tappx now has active operations in Spain, India,...
By Kevin Matthies
