Mobile Apps
Mobile Apps
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How Flutter Looks Set to Transform Android and iOS App Development
One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android...
By Emma Martin -
How Mobile Apps Can Turn GDPR into a Competitive Advantage
The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the EU will be enforcing its General Data Protection Regulation, otherwise known as GDPR. The regulations apply to any business that has access to or collects...
By Michael -
Augmented Reality App May Help Patients with Parkinson’s
News Release: It’s appropriate that during Parkinson’s Awareness Month, a team of Rice University seniors will show how augmented reality may help patients with the disease. That’s the official announcement shared with MMW this week, as we learned that six Rice engineering students have designed...
By Michael -
New AppsFlyer Report Points to $700-$800 Million Lost to Fraud in Q1 2018
This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps and 10 billion installs across multiple verticals, regions and platforms. Alarmingly, the report shows that ,obile app marketers were exposed to 30% more fraud in...
By Christa Howard -
Trustlook Says App Auditing Tool Can Help Protect Facebook Users
The Cambridge Analytica data-harvesting scandal has forced Facebook to take significant steps to protect its users’ privacy. App developers are no longer permitted to access as much data about Facebook users as they once could. In addition, Facebook CEO Mark Zuckerberg says the company will...
By Kevin Matthies -
How Does Game of Whales Help Mobile Game Developers Make Money in Their Sleep
After 200 million downloads (and counting), mobile games publisher Deemedya had a problem; existing platforms that promised to increase app monetization simply weren’t delivering. So the team decided to go away and build their perfect platform. After 18 months in stealth mode, Game of Whales...
By Michael -
Boelter Aims to Simplify Restaurant Marketing
The Boelter Companies, Inc., one of the nation’s leading food service design, equipment and supply companies, announced this week the launch of Boelter Blue, a custom mobile app that simplifies restaurant marketing. The app, designed to help independent restaurants drive customer engagement and traffic, builds...
By Michael -
Fyber and Partners Launch New In-App Header Bidding Technology
Ahead of the weekend, MMW learned that Fyber — a leading technology company creating solutions for smarter ad monetization — announced the launch of Fyber FairBid, the world’s “first and only mechanism” to achieve a true state of header bidding for the in-app environment. We’re...
By Kevin Matthies -
Stayhealthy Leverages Pop Culture to Achieve Healthier Outcomes for Brands and Consumers
As difficult as it may be for some companies in the industry to admit, healthcare can be perceived as being exceedingly boring — especially for those of us needing to take appropriate steps to improve our own health. Despite the fact that apps and mobile...
By Michael -
First Look: Calldorado Announces $12 Million App Growth Fund
Ahead of the weekend, Copenhagen-based ad tech company Calldorado announced a substantial fund of $12 million to help talented mobile app developers and publishers by financially supporting their apps’ growth and success in the competitive Android app market. “The Calldorado App Growth Fund is intended...
By Emma Martin
