Mobile Analytics
Mobile Analytics
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5 Tips for Taking Qualitative Analysis Mobile
The following is a guest contributed post from Brian Fletcher, the vice president of consulting services for Insights in Marketing (IIM). Mobile technology has evolved into a revolutionary market research tool. Mobile research allows for instant and interactive engagement, with the ability to reach anyone with a smartphone or tablet. Convenient and cost effective, mobile … Read More
By Michael -
Is TV Ad Spend Working? NinthDecimal and TiVo Research Team Up to Tackle That Question
A new measurement idea could provide marketers with some idea if their ad spend on TV is having the desired effects. That’s because NinthDecimal, a leading mobile audience intelligence company, just announced the launch of LCI TV. The company is teaming up with TiVo Research, a subsidiary of TiVo Inc. to integrate TiVo Research’s TV … Read More
By Michael -
RetailNext to Acquire Pikato ‘to Transform Targeted Marketing and Shopper Engagement’
RetailNext Inc., a major player in retail analytics for brick-and-mortar stores, is acquiring Chicago’s very own Pikato, a provider of cloud-based software that transforms retail mobile marketing channels into more personal interactions between retailers and shoppers. The acquisition, we’re told, extends RetailNext’s analytics platform to encompass Pikato’s market-leading solution for mobile shopper engagement, boasting the … Read More
By Emma Martin -
AdTheorent Nabs Innovation Award for Barometric Cross-Platform Attribution and Analytics Tech
Technology firm AdTheorent, Inc. just won another award. The company, whose data-driven predictive solutions are transforming mobile advertising, received a Direct Marketing Association (DMA) Innovation Award for its cross-platform attribution and analytics solution, called “Barometric.” The DMA Innovation Awards showcases companies that are developing game-changing technologies and platforms for the changing — and challenging — … Read More
By Mike Randazzo -
comScore, Rentrak Announce Plans to Merge
It’s a big deal, folks. comScore and Rentrak Corporation have announced that the companies have entered into a definitive merger agreement under which the companies will combine in a stock-for-stock merger. According to the WSJ, comScore’s acquisition of this rival platform represents a significant consolidation of players — a fusion that could help provide greater … Read More
By Christa Howard -
Retailers Still Struggle to Analyze Data, Engage with Best Customers
“Retailers are not tapping into the full potential of their available customer data in order to identify and engage their most valuable customers,” says Yes Lifecycle Marketing. “This is despite the fact that retailers have more online and offline data about their customers at their disposal.” That insight comes from a report the company commissioned … Read More
By Michael -
New comScore Data Reveals Mobile Device, Social Media Preferences Between Young and Old
New data procured from comScore research reveals that there are differences – big differences – not only between how young and old people engage with mobile devices, but also how they use said devices to connect to social media. “In May 2015,” the research behemoth explains, “almost 90% of the U.S. digital media population visited … Read More
By Mike Randazzo -
First Look: MobileBridge Shows Off What’s New for App-based Marketing Relationship Management
“How can I get our customers to engage with our branded app on a regular basis in order to generate business?” is the question most mobile marketers ask today, according to an announcement today from MobileBridge. The answer, the company says, is to leverage available data from CRM and other marketing sources in order to … Read More
By Michael -
Swrve’s New Predictive Marketing Games Proves a Winner
The opening line in a press release from Swrve says it all: The next evolution of mobile gaming is here. Why? That reality can be attributed to Swrve’s Predictive Marketing for Games. Available now, Swrve’s new Predictive Marketing for Games helps mobile gaming apps drive engagement and revenue by using predictive analytics, which builds out … Read More
By Emma Martin -
Can Any Company Afford to Ignore Digital Asset Management and Data Analytics?
“The honeymoon is over for marketers when it comes to getting a free pass on proving ROI for their efforts. It’s no different for the products and services used for digital marketing. Digital asset management (DAM) is right at the pointy end of the CEO and customer sword to prove its worth.” That’s the opener … Read More
By J. Barton
