ComScore, a leader in “digital measurement” on PCs and the likes has acquired M:Metrics, an emerging leader in “mobile measurement,” in a $44.3M deal. With the need for better mobile metrics, and a wider range of products and services for it’s over 950 clients, it...
MsgMe is a platform that aims to be the easiest web-based SMS/MMS campaign creator and manager available. It allows for the creation of otherwise complex mobile marketing campaigns by almost anyone, via a step-by-step guide to create rich mobile experiences for it’s users. Whether you’re...
go2 Media is deploying the first Mobile Analytics platform in the US for Australian based Amethon Solutions today. go2 was looking for the capacity to analyze mobile traffic on their mobile content networks to improve their relationships with their advertisers. Here’s a quote from Michael...