Verto Analytics, a consumer-centric measurement company, just announced continued market momentum with a 48 percent increase in month-to-month revenue since the beginning of Q1/2017. The company’s growth has been largely fueled by a high demand for research and measurement solutions that help brands and publishers...
In case you missed it, earlier this week 4INFO — an identity and engagement solutions company — released its 2017 4INFO CPG Sales Lift Benchmarks to help brand advertisers evaluate and compare the Return on Ad Spend (ROAS) of their mobile ad campaigns. 4INFO’s third...
Ecommerce professionals can now capitalize on investments in industry-standard marketing analytics platforms while taking advantage of the most promising new mobile technologies for ecommerce like Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP) with today’s launch of Mobify’s Analytics Manager. That’s the formal announcement...
The following is a guest contributed post by Kevin McGowan, Vice President, Product Management, One by AOL. Header bidding has supported major revenue increases for desktop-based digital publishers. By improving the sequential bid process, allowing advertisers to compete directly in a unified auction before ad...
On Tuesday, Radius8 announced that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud, “the fastest path to unified commerce.” If you’re not familiar, Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and brick...
MMW was privy to an advance look at big news today from Verizon. Verizon is rolling out an “evolution in mobile customer experience” designed to support today’s growing mobile app economy. According to the inside scoop, Verizon Visual Interactive Calling “enables consumers to connect directly...
MMW learned today that Placester, an “all-in-one marketing toolkit” for real estate professionals with lead capturing websites, lead management, email marketing, marketing automation, analytics, and more, has raised a $50M Series D round led by existing investor New Enterprise Associates (NEA). If you’re not familiar,...
In case you missed the news, AppsFlyer — a leading mobile attribution and marketing data analytics company — has just announced its platform integration with Adobe Marketing Cloud. “The comprehensive solution empowers digital advertisers to understand the return on investment (ROI) of their mobile spend...
Marchex, a mobile advertising analytics company, has just announced the availability of Marchex Search Analytics Standard (a mid-market version of its leading Search Analytics product). Developed for marketers that do not have access to bid management platforms or conversion data, Search Analytics Standard enables brands...
G2 Crowd, a leading business software review platform, has just released the Summer 2016 Mobile App Analytics Software Grid report to help businesses “make the best mobile app technology decision.” According to the report summary shared with MMW, Google Analytics and Amazon Mobile Analytics were...