Mobile Analytics
Mobile Analytics
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Verto Analytics Increases Monthly Revenue
Verto Analytics, a consumer-centric measurement company, just announced continued market momentum with a 48 percent increase in month-to-month revenue since the beginning of Q1/2017. The company’s growth has been largely fueled by a high demand for research and measurement solutions that help brands and publishers...
By Emma Martin -
INFO Releases 3rd Annual CPG Sales Lift Measurement Benchmarks
In case you missed it, earlier this week 4INFO — an identity and engagement solutions company — released its 2017 4INFO CPG Sales Lift Benchmarks to help brand advertisers evaluate and compare the Return on Ad Spend (ROAS) of their mobile ad campaigns. 4INFO’s third...
By Michael -
Mobify Raises the Bar in Mobile with Introduction of New Analytics Manager
Ecommerce professionals can now capitalize on investments in industry-standard marketing analytics platforms while taking advantage of the most promising new mobile technologies for ecommerce like Progressive Web Apps (PWAs) and Accelerated Mobile Pages (AMP) with today’s launch of Mobify’s Analytics Manager. That’s the formal announcement...
By Michael -
The Future of In-App Header Bidding: A Hybrid Solution?
The following is a guest contributed post by Kevin McGowan, Vice President, Product Management, One by AOL. Header bidding has supported major revenue increases for desktop-based digital publishers. By improving the sequential bid process, allowing advertisers to compete directly in a unified auction before ad...
By Michael -
First Look: Radius8 Joins Salesforce Partner Program
On Tuesday, Radius8 announced that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud, “the fastest path to unified commerce.” If you’re not familiar, Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and brick...
By Emma Martin -
First Look: Verizon Raises the Mobile Customer Experience Bar for Today’s App Economy
MMW was privy to an advance look at big news today from Verizon. Verizon is rolling out an “evolution in mobile customer experience” designed to support today’s growing mobile app economy. According to the inside scoop, Verizon Visual Interactive Calling “enables consumers to connect directly...
By Michael -
Investors Place Bets on Placester’s Efforts to Simplify Marketing for Real Estate Professionals
MMW learned today that Placester, an “all-in-one marketing toolkit” for real estate professionals with lead capturing websites, lead management, email marketing, marketing automation, analytics, and more, has raised a $50M Series D round led by existing investor New Enterprise Associates (NEA). If you’re not familiar,...
By Kevin Matthies -
AppsFlyer Confirms ‘Comprehensive Integration’ with Adobe Marketing Cloud
In case you missed the news, AppsFlyer — a leading mobile attribution and marketing data analytics company — has just announced its platform integration with Adobe Marketing Cloud. “The comprehensive solution empowers digital advertisers to understand the return on investment (ROI) of their mobile spend...
By Michael -
Marchex: Mid-Market Companies Ringing Up More Sales From Mobile Search
Marchex, a mobile advertising analytics company, has just announced the availability of Marchex Search Analytics Standard (a mid-market version of its leading Search Analytics product). Developed for marketers that do not have access to bid management platforms or conversion data, Search Analytics Standard enables brands...
By Michael -
G2 Crowd Ranks The Best Mobile App Analytics Software
G2 Crowd, a leading business software review platform, has just released the Summer 2016 Mobile App Analytics Software Grid report to help businesses “make the best mobile app technology decision.” According to the report summary shared with MMW, Google Analytics and Amazon Mobile Analytics were...
By Kevin Matthies
