Mergers And Acquisitions
Mergers And Acquisitions
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Dentsu Aegis Network Signs Deal for Majority Stake in Leading Marketing Agency
London-based Dentsu Aegis Network has signed an agreement to acquire a majority stake in Merkle, a global data-driven, technology-enabled performance marketing agency. Merkle, a major agency in the U.S. for CRM, digital, and search, should accelerate Merkle’s ability to grow as a global agency. The...
By Kevin Matthies -
First Look: Zeta Interactive Acquires Acxiom’s Email Services Unit
MMW has learned that Zeta Interactive — a data-driven marketing technology pioneer — has acquired Acxiom’s email services unit, Acxiom Impact. Following the acquisition, Zeta Interactive will have more than 1,300 employees operating in 25 offices across four continents. All told, it’s a big move...
By Michael -
Verizon Announces Acquisition of Fleetmatics
Fresh on the heels of its Yahoo grab, Verizon Communications Inc. is back in the acquisition game. Verizon and Fleetmatics Group PLC have announced that they have entered into a definitive agreement under which Verizon will acquire Fleetmatics, a leading global provider of fleet and...
By Michael -
First Look: StaMedia Expands Digital Advertising Suite
MMW can confirm Tuesday that Dallas based StaMedia Group has completed an acquisition of Meteora Media. The purpose of the acquisition, we’re told, is to expand upon StaMedia’s existing suite of easy to manage digital advertising products, including their patented ad creative based customer engagement...
By Mike Randazzo -
Mobvista Acquires Behavioral Analytics Platform for Game Developers
Asian mobile ad platform Mobvista just purchased Denmark-based GameAnalytics, a behavioral analytics platform for game developers. “The acquisition will help China’s Mobvista extend its international reach and help game developers simplify their businesses by providing an ad-tech platform that helps drive revenue and lifetime value,”...
By Michael -
DCMN Acquires 1SDK to Accelerate Mobile Growth
Growth solution provider DCMN says it is strengthening its mobile expertise with the acquisition of US startup 1SDK. Financial terms of the agreement were not disclosed to MMW. We’re told that 1SDK, an attribution platform that measures the performance of mobile marketing campaigns, will be integrated with DCMN’s existing technology suite as the company ramps … Read More
By Michael -
Microsoft to Acquire LinkedIn for $26.2 Billion
In what could likely be on the of biggest social media stories of 2016, Microsoft on Monday announced plans to acquire LinkedIn in a deal worth $26.2 billion. According to MAW, the deal should close before the end of 2016. “We are joining forces with Microsoft to realize a common mission to empower people and … Read More
By Mike Randazzo -
Nokia Wraps Up Acquisition of Withings
Nokia announced Tuesday that it has closed the acquisition of Withings S.A. earlier than had been anticipated. “Through this acquisition, originally announced on April 26, 2016, Nokia Technologies has established a new Digital Health business unit led by Cédric Hutchings, formerly CEO of Withings, who reports to Ramzi Haidamus, president of Nokia Technologies,” a statement … Read More
By Michael -
First Look: CLX Acquisition of Mblox Advances Enterprise Cloud Communications
CLX Communications has entered into a merger agreement under which CLX will acquire Mblox Inc. in a deal worth $117 million. With this acquisition, CLX believes it can shore up its position as “one of the leading enterprise messaging providers in the world,” specifically by strengthening its position as one of the global leaders in … Read More
By Michael -
Retail Proximity Marketing Giant Gains More ‘Intelligence’ in Retail
ShopAdvisor, a leader in retail proximity marketing, analytics, and mobile shopping, recently acquired Retailigence. If you’re not familiar, Retailigence specializes in in-store product data and location services designed to spur a shopper’s path-to-purchase in brick-and-mortar stores. “By combining ShopAdvisor’s ability to provide a personalized, data-driven content experience and access to more than 210 million online … Read More
By J. Barton
