Nexstar Media Group, Inc. announced that it has entered into a definitive agreement to acquire LKQD Technologies, a leading independent video advertising infrastructure company. The pending deal is said to be worth approximately $90 million. The transaction is expected to be immediately accretive to Nexstar’s...
RhythmOne today announced that it has entered into a definitive agreement to acquire YuMe. According to a statement emailed to MMW, the combination of YuMe and RhythmOne will bring together demand-side and supply-side strengths in the fast growing segments of mobile, video, connected TV (“CTV”)...
MMW learned Monday that Momentous Entertainment Group, Inc. — an online social media network company — has executed agreements and completed initial funding to acquire Blackfox.io. Blackfox.io, if you’re not familiar, is a leading mobile advertising network with a strong worldwide affiliate network with historical...
MMW learned Wednesday that Accenture has acquired Wire Stone, a US-based creative marketing agency that brings together technology and creativity “to create better customer experiences and digital marketing solutions.” According to a provided statement, the acquisition will strengthen the ability of Accenture Interactive to deliver...
On Wednesday, Merkle — a juggernaut performance marketing agency — announced its acquisition of Aquila Insight, which is one of the largest independent data analytics organizations in the UK. This marks Merkle’s second European acquisition of 2017, following that of Spain-based, digital analytics consultancy, DIVISADERO,...
etouches, a global provider of cloud event management software and sourcing solutions, has announced that it has been acquired by HGGC, a middle market private equity firm. HGGC’s investment will help etouches “significantly expand its business and further invest in its market-leading cloud platform to...
MMW has learned that Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio. We’re told that the deal will add powerful new mobile marketing capabilities to the Clutch platform. “Marketers have been pressed into using sales platforms that were...
Adobe recently confirmed to MMW the completion of its acquisition of TubeMogul, a powerhouse in video advertising that lets brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and TVs. According to a provided release, the combination of Adobe and...
SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced ahead of the weekend that it has acquired LoyalTree, a provider of integrated point-of-sale (POS) marketing software for retail brands. According to a provided statement, the acquisition will make integration with point-of-sale systems easier...
Continuing to grow what it calls its already thriving product portfolio, MobilityWare announced this week the acquisition of Critical Hit Software, a successful casual games developer and publisher. Under the terms of the agreement, MobilityWare acquires the software company’s successful franchise property, ‘Jigsaw Puzzle‘, as...