Mergers And Acquisitions
Mergers And Acquisitions
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Nexstar Media Group to Acquire Leading Digital Video Advertising Infrastructure Platform
Nexstar Media Group, Inc. announced that it has entered into a definitive agreement to acquire LKQD Technologies, a leading independent video advertising infrastructure company. The pending deal is said to be worth approximately $90 million. The transaction is expected to be immediately accretive to Nexstar’s...
By Kevin Matthies -
RhythmOne, YuMe Creating One of the Largest Independent Digital Video Advertising Marketplaces
RhythmOne today announced that it has entered into a definitive agreement to acquire YuMe. According to a statement emailed to MMW, the combination of YuMe and RhythmOne will bring together demand-side and supply-side strengths in the fast growing segments of mobile, video, connected TV (“CTV”)...
By Michael -
Momentous Entertainment Group Touts Acquisition of Mobile Ad Network
MMW learned Monday that Momentous Entertainment Group, Inc. — an online social media network company — has executed agreements and completed initial funding to acquire Blackfox.io. Blackfox.io, if you’re not familiar, is a leading mobile advertising network with a strong worldwide affiliate network with historical...
By Mike Randazzo -
Accenture Accelerates Efforts to Deliver Connected Customer Experiences
MMW learned Wednesday that Accenture has acquired Wire Stone, a US-based creative marketing agency that brings together technology and creativity “to create better customer experiences and digital marketing solutions.” According to a provided statement, the acquisition will strengthen the ability of Accenture Interactive to deliver...
By Michael -
Merkle Confirms Acquisition of Aquila Insight
On Wednesday, Merkle — a juggernaut performance marketing agency — announced its acquisition of Aquila Insight, which is one of the largest independent data analytics organizations in the UK. This marks Merkle’s second European acquisition of 2017, following that of Spain-based, digital analytics consultancy, DIVISADERO,...
By Kevin Matthies -
Leading Global Event Management Platform Acquired by HGGC
etouches, a global provider of cloud event management software and sourcing solutions, has announced that it has been acquired by HGGC, a middle market private equity firm. HGGC’s investment will help etouches “significantly expand its business and further invest in its market-leading cloud platform to...
By Christa Howard -
Clutch Purchases Persio to Extend Mobile Marketing Capabilities
MMW has learned that Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio. We’re told that the deal will add powerful new mobile marketing capabilities to the Clutch platform. “Marketers have been pressed into using sales platforms that were...
By Jacob Reitzin -
Adobe Wraps Up Acquisition of TubeMogul
Adobe recently confirmed to MMW the completion of its acquisition of TubeMogul, a powerhouse in video advertising that lets brands and agencies to plan and buy video advertising across desktops, mobile, streaming devices and TVs. According to a provided release, the combination of Adobe and...
By Jesse Kuehn -
SessionM Makes Move at POS with Acquisition of LoyalTree
SessionM, an industry leading mobile-first marketing automation and loyalty platform, announced ahead of the weekend that it has acquired LoyalTree, a provider of integrated point-of-sale (POS) marketing software for retail brands. According to a provided statement, the acquisition will make integration with point-of-sale systems easier...
By Mike Randazzo -
MobilityWare Acquires Red Hot Mobile Game Publisher
Continuing to grow what it calls its already thriving product portfolio, MobilityWare announced this week the acquisition of Critical Hit Software, a successful casual games developer and publisher. Under the terms of the agreement, MobilityWare acquires the software company’s successful franchise property, ‘Jigsaw Puzzle‘, as...
By Christa Howard
