Marketing Strategy
Marketing Strategy
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IAS Launches Mobile In-App Solution to Protect Brands in Programmatic Environments
Integral Ad Science, a measurement and analytics company, has just announced the availability of first-to-market technology that allows programmatic buyers to target mobile in-app inventory that is brand safe, fraud-free, and expected to meet a given viewability goal. Through key integrations with top programmatic platforms,...
By Kevin Matthies -
Does The New G5 Intelligent Marketing Deliver?
MMW has learned that G5’s Intelligent Marketing Cloud is now available for Real Estate Property Management Marketers nationwide. Designed for multifamily apartments, self storage properties, and senior living communities, the G5 Intelligent Marketing Cloud integrates marketing functions on one platform, enabling Marketers to see what’s...
By Michael -
Amobee Unveils Custom Bid Algorithms for Marketers
MMW learned ahead of the weekend that Amobee — a leading global digital marketing technology company serving brands and agencies — has rolled out enhancements to its platform that allow buyers to deploy custom data sets into Amobee’s bid modeling system. The feature launch empowers...
By Emma Martin -
Briz Media Group Launches a New Twist on Influencer Marketing
Briz Media Group, formerly named dbray Media, announced Friday morning the formation of Connectors, a network of some of the “best and brightest” influencers and power players in the communications and marketing industries. MMW has learned that these high-profile executives are committed to bringing new...
By Kevin Matthies -
Docent Health Selects mPulse Mobile to Scale and Deepen Their Personalized Healthcare Journeys
On Thursday, the official word was handed down that mPulse Mobile, a leader in mobile health engagement solutions, and Docent Health, the industry powerhouse in helping health systems manage and grow customer relationships, have solidified a new partnership. We’re told that Docent Health recognized the...
By Michael -
Giving Marketers an Edge: Triton Digital Integrates MobPro’s DSP with a2x
Triton Digital, a global technology and services leader to the digital audio industry, announced today the integration of its audio advertising marketplace, a2x, with Amsterdam-based, mobile media agency, MobPro. According to a statement emailed to MMW, the partnership provides MobPro’s advertisers with the ability to...
By Michael -
IAB Research Identifies Opportunities for Brands to Engage with Consumers Throughout the Day
The Interactive Advertising Bureau (IAB) today released research that shows how consumers are creating their own “personal prime times”—points of highly concentrated engagement throughout the day, which offer valuable advertising opportunities across a range of content verticals and digital screens. Entitled “Personal Prime Time,” the...
By Michael -
Smaato Serves Record Mobile In-App and Video Impressions in 2017
Smaato, a global real-time advertising platform for mobile publishers and app developers, announced that the company delivered record advertising impressions in Q4 2017, posting a 60% increase over Q4 2016. The results were published in Smaato’s Q4 2017 Global Trends in Mobile Advertising Report, which...
By Christa Howard -
IMDb Touts First-Ever Skill for Amazon Alexa
MMW learned today that IMDb, a leading source for movie, TV and celebrity content, has just announced that it has launched its first voice controlled service with a new Flash Briefing skill for Amazon Alexa. Upon verbal request, the new IMDb Flash Briefing will help...
By Michael -
Go2mobi’s DSP Expands Integration with Google AdX
Go2mobi, a leading global demand side platform (DSP) for programmatic advertising, is expanding its integration with Google’s DoubleClick Ad Exchange (AdX). According to a provided release, Go2mobi continually evaluates its self-serve mobile advertising platform and regularly adds and expands strategic partnerships with ad exchanges, 3rd...
By Michael
