Marketing Strategy
Marketing Strategy
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Why Sports Illustrated Is on the Right Track by Integrating AR
The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and consumer engagement platform Swrve. Augmented reality (AR) is hardly news by this point. The Pokémon Go craze has been and gone, and if you haven’t...
By Michael -
data Artisans Releases First Turnkey Real-Time Stream Processing Platform
MMW has learned that data Artisans — founded by the original creators of Apache Flink — has rolled out the general availability of dA Platform – the industry’s first turnkey stream processing platform that “enables enterprises to get insights from data in milliseconds and power...
By Michael -
KRAVE Jerky Just Set the Standard for Location-Based Advertising with inMarket; Drives a 3.8x Increase in Key KPIs
Jerky is gaining popularity as a go-to snack among many consumer groups — making up a $2.8 billion category with growing sales, according to Nielsen. KRAVE jerky, acquired by the Hershey Company in 2015, has become a favorite of active, health-conscious consumers. The lean, protein-filled...
By Michael -
Op-Ed: 3 Ways Retail Stores Can Survive In The Age Of Amazon & E-Commerce
The following is a guest contributed post from Larry Light, a global brand revitalization expert, is the Chief Executive Officer of Arcature (www.arcature.com), a marketing consulting company that has advised a variety of marketers in packaged goods, technology, retail, hospitality, automotive, corporate and business-to-business, as...
By Emma Martin -
INFOGRAPHIC: Spring Cleaning for Digital Marketers – 4 Things Every Brand Should Do Now
Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDG’s new infographic, readers will learn which old and tired digital tactics to throw out this...
By Michael -
First Look: Shopping on Instagram Goes Global with Shopify
Shopify Inc. — a leading multi-channel commerce platform — announced Wednesday the details of its expanded integration with Instagram. According to the scoop shared with MMW, the “shopping on Instagram” feature that allows businesses to tag products in Instagram posts is now enabled for merchants...
By Kevin Matthies -
The Largest Digital Marketing Conference in the World Returns this November
DigiMarCon World 2018 Digital Marketing Conference will be held Online from November 27th to 29th, 2018, available live stream and on-demand. According to the formal announcement, it is the largest Digital Marketing Event in the World and will be attended by thousands of Digital Marketing...
By Michael -
Marketers Take Heed: Brands Must Show Loyalty to Earn Loyalty
MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data. NextGen consumers are leading the retail industry to a new view on loyalty, according to Alliance Data’s card services business, a provider of market-leading private...
By Michael -
Cognitiv Announces New VP of Strategic Partnerships
Cognitiv, the first company to develop neural network technology for marketers, has just announced the appointment of Jana Jakovljevic as VP of Strategic Partnerships. MMW has learned that in this newly created position, Jakovljevic will be responsible for building Cognitiv’s partner network to enable deep...
By Kevin Matthies -
Pluto TV Teams Up With SpotX To Drive Advertising Demand
MMW can now confirm that SpotX, a video advertising and monetization platform, today extended their strategic partnership with Pluto TV, the leading free OTT television service in America. As part of the renewed collaboration, SpotX will match media buyers to Pluto TV’s premium inventory and...
By Michael
