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  • February 2, 2023
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Marketing Strategy

Marketing Strategy
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  • Marketing Strategy
  • Page 2
  • Marketing Strategy
    3 8066 0

    Connected Cars: The Opportunity Is Closer Than Marketers Think

    The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected car has been swift. With most auto manufacturers beginning to offer apps on the in-car dashboard, integrations with voice assistants, and swipe navigation, the latest...

    By Michael
    May 8, 2018
  • Marketing Strategy
    8 8112 0

    Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads

    The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users prefer playable ads to most other ad formats. Yet, as of last year, only 4 percent of advertising budgets were going to playable ads, even...

    By Michael
    May 8, 2018
  • Marketing Strategy
    5 6682 0

    Graphic Designer Spotlight Interview: Dionna Dorsey

    Recently, an impressive article on the Printful blog about District of Clothing — an online store launched by 36-year-old graphic designer Dionna Dorsey of Washington, DC.  — caught my attention. Dionna’s simple but popular designs are becoming hot commodities. And so I reached out to...

    By Michael
    May 8, 2018
  • Marketing Strategy
    3 3486 0

    Empathy In Marketing: The Secret To Better Relationships!

    The following is a guest contributed post by Swrve CEO Christopher Dean. The current buzzword in marketing might seem to change more often than the average person changes their socks, but one idea that appears to have more staying power than most is the concept of...

    By Michael
    April 27, 2018
  • Marketing Strategy
    1 3735 0

    INFOGRAPHIC: Spring Cleaning for Digital Marketers – 4 Things Every Brand Should Do Now

    Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDG’s new infographic, readers will learn which old and tired digital tactics to throw out this...

    By Michael
    April 24, 2018
  • Marketing Strategy
    3 3326 0

    It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

    The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust settles on this year’s Mobile World Congress, and we process the latest slew of smartphone launches – none of which promise anything too exciting –...

    By Michael
    April 19, 2018
  • Marketing Strategy
    1 3134 0

    First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association

    This week, Ping Identity — a leader in Identity Defined Security — announced its participation in the Microsoft Intelligent Security Association, where members can create more integrated solutions for customers that provide greater protection and detect attacks more quickly. This announcement reinforces the long-standing relationship...

    By Emma Martin
    April 17, 2018
  • Announcements
    1 3908 0

    Beyond Spots & Dots Rolls Out Programmatic Tactics

    MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and medium-sized organizations which include CRM targeting, geofencing, geofence retargeting, geoconversion tracking, secondary search retargeting and OTT/CTV. “Beyond Spots & Dots has always been on the...

    By Michael
    April 17, 2018
  • Marketing Strategy
    0 2577 0

    CAKE by Accelerize Rolls Out Data-Driven Attribution Technology

    Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a multi-touch attribution (MTA) scoring system which evaluates the impact of each touchpoint in the customer journey. According to a statement emailed to MMW, leveraging advanced...

    By Emma Martin
    April 13, 2018
  • Marketing Strategy
    0 2303 0

    First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

    This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK. This launch, and comScore’s involvement, paves the way...

    By Emma Martin
    April 11, 2018
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