Marketing Strategy
Marketing Strategy
-
Connected Cars: The Opportunity Is Closer Than Marketers Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6 The rise of the connected car has been swift. With most auto manufacturers beginning to offer apps on the in-car dashboard, integrations with voice assistants, and swipe navigation, the latest...
By Michael -
Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads
The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users prefer playable ads to most other ad formats. Yet, as of last year, only 4 percent of advertising budgets were going to playable ads, even...
By Michael -
Graphic Designer Spotlight Interview: Dionna Dorsey
Recently, an impressive article on the Printful blog about District of Clothing — an online store launched by 36-year-old graphic designer Dionna Dorsey of Washington, DC. — caught my attention. Dionna’s simple but popular designs are becoming hot commodities. And so I reached out to...
By Michael -
Empathy In Marketing: The Secret To Better Relationships!
The following is a guest contributed post by Swrve CEO Christopher Dean. The current buzzword in marketing might seem to change more often than the average person changes their socks, but one idea that appears to have more staying power than most is the concept of...
By Michael -
INFOGRAPHIC: Spring Cleaning for Digital Marketers – 4 Things Every Brand Should Do Now
Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do marketers eliminate the clutter from their marketing strategy? In MDG’s new infographic, readers will learn which old and tired digital tactics to throw out this...
By Michael -
It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels
The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust settles on this year’s Mobile World Congress, and we process the latest slew of smartphone launches – none of which promise anything too exciting –...
By Michael -
First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association
This week, Ping Identity — a leader in Identity Defined Security — announced its participation in the Microsoft Intelligent Security Association, where members can create more integrated solutions for customers that provide greater protection and detect attacks more quickly. This announcement reinforces the long-standing relationship...
By Emma Martin -
Beyond Spots & Dots Rolls Out Programmatic Tactics
MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and medium-sized organizations which include CRM targeting, geofencing, geofence retargeting, geoconversion tracking, secondary search retargeting and OTT/CTV. “Beyond Spots & Dots has always been on the...
By Michael -
CAKE by Accelerize Rolls Out Data-Driven Attribution Technology
Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a multi-touch attribution (MTA) scoring system which evaluates the impact of each touchpoint in the customer journey. According to a statement emailed to MMW, leveraging advanced...
By Emma Martin -
First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK
This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK. This launch, and comScore’s involvement, paves the way...
By Emma Martin
