Mobile Marketing
Mobile Marketing
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5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National Retail Federation expects holiday retail sales in November and December to increase between 4.3 and 4.8 percent over 2017, for a total of $717.45 billion...
By Emma Martin -
How Flutter Looks Set to Transform Android and iOS App Development
One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android...
By Emma Martin -
Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
MEDIA ANNOUNCEMENT: As a proud partner of Microsoft, Cheetah Mobile, a leading mobile internet company with a strong global vision, was honored to participate in Microsoft Shanghai Tech Summit where its vice president Li Liang gave a keynote speech about Cheetah Mobile’s focus on promoting...
By Christa Howard -
The Future for Casino Software Development Is a Roulette in Your Own Living Room
There are perhaps four software companies at the forefront of casino gaming technology in Europe, some of which have managed to transform how mobile users play and interact with online casinos. Who are they and what should we expect next? The list below shows some...
By Christa Howard -
How Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season?
By Rafael Lourenco, EVP, ClearSale. Now’s the time to make sure your store’s mobile experience and checkout are ready for the holidays. Shopify reports that more than half of all Thanksgiving 2017 e-commerce orders came from mobile devices, but cart abandonment is still higher on...
By Michael -
Speak Human: 8 Conversation Marketing Hacks, Game-Changers
The following is a guest contributed post by By Merilee Kern, MBA. Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,”...
By Michael -
Best Casino Games for Console Players
If you’re a seasoned console player, be it Xbox, PlayStation, Switch or PC, chances are you’ll have a certain style of game that you prefer above all others. Maybe you’re a fan of real-time, online multiplayer games with a strong competitive edge. Perhaps your thing...
By Michael -
What is the Most Effective Tool in Mobile Marketing?
Back in the old days of marketing, there was really only a limited way of doing things. Having a website that advertised your products and services was enough to direct potential customers to you. But, as the way consumers moved about online changed – and...
By Michael -
Op-Ed: The Changing Face Of Influencer Marketing
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency with a focus on ROI. The consumption of social media has grown by leaps and bounds over the past decade. Instagram, the mobile social network...
By Michael -
Cross-Device Isn’t As Adopted As You Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer, US, at Screen6 Ad tech is struggling to transition to a state of full maturity, and that’s largely due to the continued acceptance of half-truths and inadequate technological shortcuts. As an industry,...
By Michael
