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    CellTrust’s Secure SMS Gateway Sets The New Standard

    CellTrust is in the business of providing secure and trusted exchange of information on mobile devices, and announced yesterday that they’ve been granted certification by Microsoft of compatibility with Windows Mobile 6.0. This extends their secure mobile-platform to even more devices. What’s possible with their secure platform is the true future of mobile commerce and …   Read More

  • ComScore And M:Metrics Team Up For Better “Mobile Measurement”

    ComScore, a leader in “digital measurement” on PCs and the likes has acquired M:Metrics, an emerging leader in “mobile measurement,” in a $44.3M deal. With the need for better mobile metrics, and a wider range of products and services for it’s over 950 clients, it...

  • iPhone-Targeted Mobile Marketing Efforts Paying Off

    It’s no secret the iPhone has changed the mobile landscape as a whole with it’s sleek user-interface and “full web-browsing” capabilities, but the underlying benefit for large brands and advertisers alike is the powerful new marketing platform it provides. In an article from B to...

  • WidSets Mobile Web-Content Widgets. Mobile 2.0?

    WidSets is a company that provides simple widgets that are designed to pull your favorite content online to your mobile device in an easily updated, and easily readable form. It allows you to organize your content, and even create new widgets based on the information...

  • ActiveMedia Launches “Next-Generation” Platform

    ActiveMedia has a mobile solution for just about every situation; from mobile ticketing to mobile “loyalty” and a few days ago announced the launch of their new mobile marketing platform dubbed ActiveFRONT. It aims to “comprehensively bring the power of WAP and SMS together to...

  • The Changing Face of iPhone Websites

    With the IPhone growing almost as ubiquitous as cell phones themselves, businesses large and small are rapidly developing versions of their established web sites specifically for the Apple device, apparently whether there’s a good reason for it or not. As Apple has redundantly advertised, one...

  • MySpace Goes Mobile

    As usual on a dreary afternoon lunch break from work, I reveled in the guilty pleasure of checking my MySpace to spy on the latest developments in the silly cyber social world of my closest friends and acquaintances. Per my normal routine, I scanned my...

  • Mobile Marketing Proves To Span Cultural Divides

    According to a fascinating article published by Creative Search Media, business owners and other entrepreneurs interested in reaching a broad spectrum of cultural and ethnic consumers that shop online should invest in enabling their website to be viewed on mobile phones. CSM cites several interesting...