Tomorrow, millions of Americans will celebrate their beloved nation’s birth in no shortage of familiar ways. From cook-outs and camp-outs, to road trips and fireworks galore, Americans will be celebrating on Saturday. And mobile will be the star of the party in many, many instances....
“All the world’s a stage, and all the men and women merely players” wrote William Shakespeare in the opening lines of “As You Like It.” Old Will never imagined (we think) how the “digital stage” would transform our acting gigs. Yes, you are who you are. But you might also be a space cat or …
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Want to incentivize your mobile ads? If so, you’d better be looking in the direction of mobile games because those are the best places to add some incentives to your ads. Since the birth of iOS and Android, mobile-focused start-ups such as Kiip, SessionM and others have been profitable by way of their creation of …
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A new report from IDC clearly and compellingly illustrates how smartphones are making shoppers smarter. From in-store product research to procuring mobile coupons, the connected-consumer is a savvy consumer. One in five smartphone owners surveyed, for example, reveals that they actually purchased a product from a competing business while shopping in a retail store this …
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With mobile games responsible for some of the highest rates of user engagement seen in the mobile world today, it’s no surprise that advertisers are growing fond of in-app ads and a host of other mobile advertising tactics optimized for the mobile gamer’s smartphone screen. Mobile games are on the minds of many mobile advertisers …
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Atlantic City’s casinos are moving with haste to secure partners for their online gambling operations. And the hustle and bustle are for good reason. The state Gaming Enforcement Division has informed the casinos of a June 30th deadline. The New Jersey-based casinos have until then to facilitate Internet gambling deals. With Internet gambling expected to …
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It’s an observation made with surprising frequency across the recording industry today: DJs are the new rock stars of modern music. Electronic dance music – or EDM – is enjoying unprecedented popularity in the United States, particularly among younger music lovers and concert goers. And although electronic artists aren’t seen with regularity on the mainstream …
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Market researcher Newzoo issued a new prediction this week indicating that the global gaming market will reach $86.1 billion by 2016. Helping to fuel the projected compound annual growth rate of 6.7 percent will be… no surprise… mobile. As smartphones and tablets become bigger players in the gaming ecosystem, gamers will no longer be limited …
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Glu Mobile, a well known and popular developer and publisher of freemium games for mobile devices, today announced that the company has entered into a “strategic relationship” with Skillz. The new partners in mobile gaming plan to introduce skill-based, real-money gaming in certain Glu games. Glu Mobile will integrate the Skillz tournament platform into select …
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In a new infographic published Friday, Millennial Media explores mobile activity during the recent NCAA tournament. And the leading mobile ad juggernaut managed to find some interesting data about how consumers used their mobile devices. According to Millennial Media, mobile traffic from NCAA Tournament fans spiked 18 percent around tip-off of the first day and …
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