Mobile Coupons
Mobile Coupons
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Taking Coupon Personalization to a New Level
The following is a guest contributed post from David Florence, CEO of MobiSave. Couponing has been modernized by the emergence of downloadable and mobile savings programs, but it’s still primarily a “spray and pray” operation. Despite the expansion of consumer touchpoints with newer options like...
By Michael -
Holiday Sales Healthy, But It Took Discounts, Promotions, and Omnichannel to Get There
Surely you have heard that holiday retail sales were decent for 2016. But the fly in the ointment may be that retailers had to pay a lot to eek out a little. The final numbers aren’t in yet, but numerous studies indicate that consumers now...
By Jacob Reitzin -
iProximity Launches Global ‘Mobile Coupon Factory’
The folks at iProximity have taken a Factory job. According to a company announcement, retail is “becoming a highly connected experience, both brands and retailers desire to extend consumer engagement, to go beyond just creating awareness and delivering offers into the rich integration of loyalty,...
By Michael -
Talks to Focus on Impact of AI, Social Commerce and Bots on Mobile Shopping at the 2016 Mobile Payments Conference
On Wednesday, Mobile Marketing and Technology announced that executives from Accenture Digital, FIS Global and Verizon Enterprise Solutions are set to speak at the Mobile Payment Conference in Chicago later this month. The conference spans August 29th – August 31st. Among the advertised speakers set...
By Emma Martin -
Loyalty Card Overload – Veoo Has a Solution for That!
The following is a guest contributed post from Gillian Hughes, VP of Corporate Sales at Veoo. Whilst perusing the Life & Style pages of a national daily newspaper this past weekend, my guilty pleasure, I came across an interesting column entitled ‘What’s Hot, What’s Not.’ Contained within was a list of reader highlights from the … Read More
By Michael -
NSA, Scanbuy Team Up for Innovative Mobile Couponing Service
MMW has learned that the National Supermarket Association (NSA) has teamed with Scanbuy to launch what’s called dCoupon. The mobile couponing service gives manufacturers the ability to create redeemable digital coupons for a whole new audience—the 2 million NSA urban supermarket consumers. Mobile coupons will be obtained from brands and redeemed through consumers’ mobile devices … Read More
By Mike Randazzo -
Juniper: Mobile Loyalty Cards to Reach 3 Billion by 2020
A new study from Juniper Research, a summary of which was provided to MMW this week, shows that more than 3 billion loyalty cards will operate as mobile-only or be integrated into mobile apps by 2020, up from 1.4 billion last year. The new research, Mobile & Online Coupons: Redemption, Loyalty & Consumer Engagement 2015-2020, … Read More
By Michael -
Mobile Coupons Lead to Lickety-Split Action: 65 Percent Redeem Them in 5 Minutes
How fast do consumers who receive mobile coupons use them? Amazingly, about 65 percent of recipients redeemed them within 5 minutes of seeing them. Of course, the targeting was good — an essential ingredient in enticing customers to act. “In the case of convenience store coupons, the evening commuter period were found to be the … Read More
By Jacob Reitzin -
McDonalds Sees Massive Success with Mobile Coupons
The most iconic name in fast food has achieved a miraculous milestone in the world of mobile coupons. According to Mobile Marketing Magazine, McDonald’s managed to drive seven million downloads of its mobile coupon app in the first three months of its availability. The app in question went live in September of 2015. Read More
By Kevin Matthies -
Mobile-Minded Millennials Want Personalized Coupons
The generation buried in student debt expects savings on-demand across all digital channels, is happy to share personal information in order to get more relevant savings offers, and prefers browsing store shelves to shopping online. That’s one of the key finding straight out of “Uncovering Truths Of Millennial Spending,” a new report by Coupons.com Incorporated … Read More
By Mike Randazzo
