• MMA News: Mobile Marketing Association Launches Marketing Attribution Think Tank

    Addressing what marketers say is their biggest concern, marketing attribution, the Mobile Marketing Association, along with two dozen of its marketer member companies, announced this week the formation of a new think tank focused on unraveling its complexity. Brands behind the initiative include Allstate, Bank...

  • New App Allows Movie Goers to Skip the Line

    MovieTickets.com has long been looking for ways to make buying movie tickets electronically faster and easier for consumers. Their new app may be the ticket — pun intended. The app in question now allows moviegoers to purchase their tickets in advance on their mobile devices and walk straight toward the big screen. Movie theaters are …   Read More

  • QR Code Scans Reached Record Heights in First Quarter

    Scanbuy, the mobile engagement solutions provider known for serving up hearty insights into the growth and progress of the QR code industry, has just released its quarterly trend report showing that it processed nearly 22 million mobile engagements in Q1 2014. If you’re keeping score at home, that’s a 20% increase from Q1 2013. Scanbuy …   Read More

  • Chegg Extends Mobile Advertising Platform

    Chegg, the connected learning platform for students, confirmed to MMW ahead of the weekend that it has acquired student deal platform Campus Special for $17 million in cash and stock. We’re told that Campus Special “will be rebranded” as Chegg Campus Deals. “Combined with its leading student-first connected learning platform, Chegg’s new Campus Deals platform …   Read More

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    Starbucks 'Shakes' Things Up in Mobile Payments

    Starbucks has something big shaking, and we mean that literally. In the coming days, customers who pay for drinks and food with their iPhones will also be able to tip their baristas via this innovative mobile platform. So how will a tip be tossed in? A planned app update set for March 19th will deliver …   Read More

  • Microsoft Dumps Tag Mobile Barcode Program

    Microsoft is relinquishing its Tag mobile barcode program, licensing the technology that once made the program possible to Scanbuy. a thriving mobile engagement services provider. Microsoft also announced Monday that it will shut down the Microsoft Tag Service in two years from today’s date – August 19, 2015. For current Microsoft Tag customers, for the …   Read More

  • Toys ‘R’ Us Turns to Mobile Marketing

    A venerable brand in the retail toy space is turning to mobile marketing for its newest campaign. Delivering coupons directly to mobile devices, Toys “R” Us is heavily pushing scannable bar codes to help shoppers save at the point-of-sale. According to a report from Mobile Commerce Daily, the company is running the mobile campaign within …   Read More

  • Capital One Makes ‘Savvy’ Move Into Mobile

    Capital One has made a “Savvy” move into mobile territory. This week, ShopSavvy – the mobile application popular for its barcode-scanning and price comparison capabilities – joined forces with Capital One for a new effort that should be pleasing to mobile-savvy shoppers. Together, the partners are moving into personalized deals.   Read More

  • How to Make Marketing with QR codes Work for Your Business

    The following is a guest post by Johannes Ahrenfelt, co-founder of 99SQUARED. Are you thinking about marketing with QR codes? Take a look at this first. When starting out using QR codes, companies sometimes make the same mistakes again and again. These mistakes not only cause businesses to lose out on profit but also, most importantly, …   Read More

  • Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?

    Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital marketing services including SMS, as well as mobile applications and secure communication technology for healthcare organizations. Think about it, what other industry or company do you know of that charges you for service every month …   Read More