• Mobile Barcodes, A New Generation of Mobile Marketing

    Although not as widely used in the US, mobile-barcode scanning is still gaining traction with mobile advertisers. They’re slowly realizing the potential in allowing customers the ability to scan the barcode that already exists on virtually every consumer product on the market. This, in addition...

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    Become Your Own Mobile Marketing Agency, Part One

    Large companies and brands are already using mobile marketing campaigns to engage their customers and to attract new ones, but the cost for launching such a campaign can be somewhat expensive, especially for small businesses and organizations. If a small business that has no interest...

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    True Analytics And Traffic Statistics For Mobile Sites

    Traditional website analytics rely on javascript and/or cookies to perform it’s functions, which is fine on traditional websites. But when you need true analytics for a mobile website, it’s a different story. Visitor’s to your mobile site may use any of the hundreds of different phone models and configurations to access your content, as well …   Read More

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    Ad Infuse Rolls Out iPhone-Specific Advertising

    Since a recent infusion of funds, Ad Infuse is ramping up it’s mobile marketing offerings by introducing new iphone-optimized ads to their already impressive platform. Dubbed adinMotion, the platform uses algorithms that calculate everything from age targeting, user preferences, geo-targeting and more to serve the...

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    New Method For 100% Opt-In SMS Marketing

    Building an opt-in marketing list can be a rather daunting task. Whether it be for internet marketing, traditional marketing, and especially for SMS marketing. An interesting new service is out to change all that. AdCalls offers a new approach to building your opt-in SMS marketing...

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    Google Argument All Smoke & Mirrors?

    I think Robert Scoble has it right, Google is posturing for the sake of posturing and in the end they won’t care because they’re focused on Mobile. I’d be too, heck Google already owns search and that’s not going to change anytime soon just because...

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    A New Twist On Mobile Advertising By TapSlide

    TapSlide, Inc. made its debut on February 1st, vowing to provide a new twist on “complete mobile marketing solutions” for it’s clients. The company focuses on building branded mobile applications for iPhone, Android, and Symbian platforms, as well as combining those mobile applications with a...

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    Proximity-Marketing Provider Building Bluetooth Network

    I stumbled on a new provider of bluetooth-based mobile advertisements today that, according to their website, is slowly building it’s own network of so-called “bluetooth hotspots” to serve up advertisements in the form of video and music clips, coupons, and other media. BlueBite, like most...

  • Sprint Rolls Out Unlimited Text Program

    I just caught the commercial during the Patriots Chargers game. Sprint, on the heels of announcing 4000 layoffs and shuttering 125 retail locations has launched a nationwide unlimited text plan for $10 per month. It’s a great looking campaign for a company that had an...

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    I’m Looking For Mobile Marketing Firms

    I’m researching for my Mobile Agency installment in the Starter Kit Series. So, if you’re a Mobile Marketing Firm/Agency then you need to drop your Company Name and URL into the comments on this post. I’ve put the same call out to my LinkedIn Network...