Mobile Advertising
Mobile Advertising
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First Look: Barometric Division of AdTheorent Spun-Out as Separate Business
Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent, Inc.’s reorganization of the Barometric division as a separate company. As an independent entity, Barometric is positioned to invest further in its growth and evolution...
By Michael -
The Unique Battleground of Mobile Fraud
The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known to almost every digital advertiser and agency, thanks in large part to industry-wide efforts to educate the buy side and combat the issue. In fact,...
By Michael -
First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK
This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK. This launch, and comScore’s involvement, paves the way...
By Emma Martin -
First Look: AdColony Receives TAG Certification for Fighting Digital Ad Fraud
MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy Accountability Group (TAG). The certification reaffirms AdColony’s continuing efforts to directly combat ad fraud and offer increased transparency for its advertising and publishing partners. “Advertisers...
By Michael -
Altice USA Aims to Deliver ‘Simplified’ Multiscreen Advertising and Data Solutions
On Friday, MMW was privy to the official word that Altice USA — one of the largest broadband communications and video services providers in the United States — is launching a4, the company’s advanced advertising and data business, which delivers audience-based, multiscreen advertising solutions to...
By Emma Martin -
CAKE by Accelerize Sponsors IAB Performance Marketing Trends Seminar
Accelerize and its digital marketing software division CAKE announced this week that the company will be sponsoring an Internet Advertising Bureau (IAB) UK event, the Performance Marketing Trends Seminar. Held in London on Wednesday, March 28 from 1-5 p.m. local time, the seminar will focus...
By Emma Martin -
KRAVE Jerky Just Set the Standard for Location-Based Advertising with inMarket; Drives a 3.8x Increase in Key KPIs
Jerky is gaining popularity as a go-to snack among many consumer groups — making up a $2.8 billion category with growing sales, according to Nielsen. KRAVE jerky, acquired by the Hershey Company in 2015, has become a favorite of active, health-conscious consumers. The lean, protein-filled...
By Michael -
Tapad Partners with Flashtalking to Create ‘Impactful Attribution Modeling Strategy’
Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with Flashtalking, the leading global independent platform for ad delivery, unification and insights. From the official announcement: Flashtalking is one of Tapad’s most engaged partners, using...
By Michael -
InMobi, GeoEdge to Regulate Ad Quality Standards and Improve User Experience
InMobi, a global independent mobile advertising platform, recently confirmed a partnership with GeoEdge, a leading provider of ad security and verification solutions for the mobile advertising ecosystem. Together, the partners will work “to ensure high ad quality and a clean marketplace that offers a safe...
By Michael -
Nick Kohlschreiber Predicts Smart Apps to Lead Advertisement Sales in 2018
It is no surprise that the amount of digital media consumed by shoppers and individuals has skyrocketed in the past few years, and this is a key time for advertisers to take advantage of pushing the bulk of sales through apps. In addition, custom send...
By Michael
