• Smaato Raises Curtain on Global Price Index for Mobile Advertising

    On Friday, Smaato – the mobile ad optimization platform – said that 2012 is shaping up to put Smaato on track to earn the title as the undisputed global leader in mobile advertising. On the heels of record growth, however, the company today unveiled the industry’s first price index – The Smaato Global Price Index. …   Read More

  • Ultimate Fighting Championship Looks for Mobile Marketing Knockout

    The combatants of UFC are not to be messed with – in battle or in mobile marketing. It was announced Wednesday that CommerceTel Corporation – a top provider of proprietary mobile marketing technologies and solutions – has partnered with Ultimate Fighting Championship. More specifically, the UFC selected CommerceTel to facilitate mobile marketing tactics such as …   Read More

  • Advertisers Must Spend More on Mobile for Full Effect, Advises Flurry

    According to a new report published Tuesday from Flurry, advertisers simply aren’t coughing up enough cash for mobile ads. Despite the well-known fact that the average American now spends even more time tethered to his or her iPhone than more traditional forms of print and electronic media, mobile ad spending hasn’t kept pace with this …   Read More

  • Infographic: The Rise of Business SMS

    Our friends over at TextMarketer have published their latest infographic, this time focusing on how businesses are leveraging SMS. Using original, primary research conducted by TextMarketer, along with supplemental data from ITU.int, Gartner and Juniper, the data shows which industries are leveraging SMS for business purposes — whether it be for mobile advertising & marketing, utility …   Read More

  • Jumptap Goes Hyper Local with New Capabilities, Partnership

    Jumptap, a recognized authority in targeted mobile advertising, announced Tuesday that its targeting abilities have attracted an influx of major retail advertisers in the past six months. As a result, retail is now one of the most successful advertising verticals on the Jumptap network. So why stop a good thing, right? In order to further …   Read More

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    Hipcricket Bolsters Mobile Marketing And Advertising Platform

    Augme-owned Hipcricket is augmenting its red-hot mobile marketing and advertising platform. On Thursday, Hipcricket announced new features and functionality for Ad Life.  The powerful SaaS-based platform is further optimized for customer ease-of-use while adding a number of key updates to Mobile SiteBuilder and the mobile couponing module. These enhancements strengthen the platform’s self-service capabilities and …   Read More

  • Valentine’s Day is Mobile Marketing’s Biggest Day for Condom Ads

    Here’s a tidbit of mobile marketing news for your “protection.” Did you know that Valentine’s Day provokes huge ad spend in the mobile channel for condom manufacturers? On Monday, the advertising buildup ahead of tomorrow’s ultra-romantic holiday was on full display as a flurry of companies announced their last minute marketing push for their intimate …   Read More

  • TapIt! Debuts Proprietary RTB-Enabled Mobile Advertising Platform

    It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app developers. The new platform combined with TapIt’s SDKs allow developers to quickly and easily integrate rich media ads into their Android and iOS applications, leveraging both a self service interface and multiple ad units for a …   Read More

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    How HTML5 Is Changing Mobile Advertising

    The following is a guest post by Glen Suh, Director of Marketing for TapIt mobile advertising. In today’s mobile world, smartphone users expect a lot out of their mobile phones.  Users desire fast processors, high data speeds, and a well laid out operating system. Furthermore, users also expect higher quality pictures and video playback as smartphone technology …   Read More