Mobile Advertising Campaigns
Mobile Advertising Campaigns
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Mountain Dew and OMD Tap Immersv’s Mobile 360 and Virtual Reality Marketing Platform
Looks like virtual reality does the Dew. Immersv — an interactive ad platform for 360° and spatial ad experiences — announced Wednesday that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their...
By Michael -
New Self-Serve Programmatic Advertising Platform Launched for SMBs
This week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful self-serve retargeting platform designed to help small businesses launch creative ad campaigns. “We realized there’s a huge gap in programmatic advertising solutions for local businesses...
By Emma Martin -
ironSource Touts AR Ads for Mobile AAA Games
AR is everywhere. And today, it’s even more “everywhere” than before. Ahead of the weekend, leading mobile monetization and marketing company ironSource announced the launch of the world’s first AR ads for games. In development while ARKit was still in beta, these ads will now...
By Michael -
New Partnership Gives Ad Buyers More Accurate Targeting Capabilities, at Scale
PCH/Media, the digital advertising arm of Publishers Clearing House (PCH), announced Thursday a new partnership that will give brand and agency advertisers access to “100 percent declared age and gender data” through The Trade Desk, Inc., a global technology platform for buyers of advertising. According...
By Michael -
AdSpruce Dishes on How It Increased Engagement of Mobile Web Ads
AdSpruce has released the latest update to its proprietary HTML5 Ad Studio 3. MMW has learned that through this technology, AdSpruce has massively upgraded its rich media ad offering, providing brands and agencies dynamic, interactive creatives that engage users in fresh new ways on the...
By Mike Randazzo -
PowerBar Launches 360-degree Clean Start Campaign
A powerful marketing effort is underway from the folks at PowerBar. The respected brand recently launched the PowerBar Clean Start campaign – its first 360-degree campaign in 10 years. The campaign, we’re told, officially kicked off with the release of new digital advertising creative, starring...
By Michael -
Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads
Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality advertising effectiveness study. The study was carried out by Nielsen Research and conducted in partnership with POST Cereal, PETA and Charity:Water. To pull it off,...
By Emma Martin -
Success Story Touted for AerServ’s Mobile Mediation Platform
Ahead of the weekend, MMW learned that AerServ — a mobile-first video mediation platform — helped generate great success for WildTangent, a game network of more than 1,000 games. The company recently selected AerServ to serve as the mobile mediation platform and SSP for their...
By Michael -
Outstream Makes Big Push for Video Advertising Accessibility
A recently rolled out web service, Outstream.com, is tapping into the rapidly growing online video advertising market. The company is aiming to provide better monetization solutions for small and medium web publishers. “There’s currently a major disconnect between what the average website can offer and...
By Kevin Matthies -
Airpush Launches Mobile Data Marketplace Enabling App Monetization Without Ads
Mobile advertising innovator Airpush provided to AdAge on Thursday a first look at MOBI.INFO, the company’s revolutionary new data-focused platform for mobile app publishers. Diverging from the beaten path of app monetization through advertising, Airpush has pioneered a path to new revenue streams through the...
By Michael
