Mobile Advertising
Mobile Advertising
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The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major sporting events like the Super Bowl and World Cup, inventory in sports apps is a hot commodity — and rightfully so. These apps represent an...
By Emma Martin -
How Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored by the mobile gaming and advertising worlds. We now finally have an ad format that satisfies the needs of advertisers, publishers and gaming audiences. Rewarded...
By Michael -
Using Agility as an Excuse for Indecisiveness
The following is a guest contributed post from Alani Setalsingh, a Mobile Strategist and Business Analyst at Propelics. Agile is one of the biggest buzzwords in business today. Companies are either starting to utilize Agile methodology as a means to run their businesses or are...
By Michael -
New Native Video Report Sheds Eye Opening Insight
This week, ADYOULIKE — a leading global in-feed native advertising platform — announced the inaugural State of Native Video Report, a comprehensive research report designed to help advertisers understand how to best leverage native video across all consumer platforms. The report analyzes aggregate data from...
By Michael -
Here’s Why Marketers Aren’t Spending More on Mobile Playable Ads: 5 Common Misconceptions about Playable Ads
The following is a guest contributed post by Alexei Chemenda, CRO for Apps and Managing Director, U.S., Adikteev Mobile users prefer playable ads to most other ad formats. Yet, as of last year, only 4 percent of advertising budgets were going to playable ads, even...
By Michael -
The Tappx Guide to Current and Emergent Mobile Ad Formats
The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people interact and engage with ads is constantly evolving. It’s no secret that the present and future of brands is to leverage messaging across our vast...
By Emma Martin -
ironSource Expands Programmatic Marketplace
Leading mobile monetization and marketing company ironSource recently announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, a leading analytics and measurement company. Reaching 1.5B unique...
By Michael -
Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner
The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header bidding is finally here. This is the year that developers finally begin to bring the benefits of header bidding — a way to have a...
By Emma Martin -
Grupo Imagen Inks Exclusive Partnership with H Code Media
H Code Media, a leader in digital advertising for the US Hispanic market, just announced a new exclusive partnership with Grupo Imagen, a Mexico-based media conglomerate. As part of the new exclusive partnership, H Code Media will represent 100 percent of Grupo Imagen’s ad inventory...
By Christa Howard -
Nielsen Study Confirms Airport Advertising Effectiveness
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), and a subsidiary of iHeartMedia Inc., announced today the results of a comprehensive consumer insights study, showing airport advertising offers consumers a great opportunity to absorb and respond to brand messaging. According to...
By Emma Martin
