Mobile 2.0
Mobile 2.0
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iWatch what happens next
The remake of Total Recall illustrated an interesting concept for the future of communication technology. People could embed electronic circuitry into their hands and use their palms as smartphones. Insert your joke here about where they embedded fax machines. The interesting and relevant cinematic device...
By jshavit -
At Least You Can Sell Them Stuff Under The Boss’ Nose
Those of us who consider ourselves cutting bleeding edge mobile enthusiasts need to remember that much of the population is still playing catch-up with the technology. Justin told us yesterday how “marketers are overestimating what average everyday consumers know about the smartphones they use,” and that the industry needs to “educate consumers on the potential … Read More
By Eydie -
Tagwhat Debuts Social Augmented Reality Experience, Allows Users To “Tag” The Physical World
I’m a huge fan of the augmented reality (AR) concept and the potential it provides. With devices becoming more powerful and the technology in place to make it a reality, AR is at the forefront of mobile possibilities. A shining example of which is a new startup called “Tagwhat,” which made its public debut today … Read More
By Justin -
Brand Loyalty Is Sinking, Can Mobile And The Likes Of Foursquare Be A Savior?
A new report published recently by comScore indicates a steep decline in consumer brand-loyalty over the past two years, leading the way for emerging concepts such as mobile marketing and mobile social concepts like that of Foursquare to pick up the slack. The comScore study evaluated the change in brand loyalty within a number of … Read More
By Justin -
Foursquare Can’t Meet Advertising Demand, Is It The Next Mobile Marketing Frontier?
Advertisers are lining up to become a part of Foursquare’s developing mobile-ad business, the only problem is that the startup is having trouble keeping up with the demand. Even Foursquare itself is surprised the service has caught on as quickly as it has, and the inherent growing pains of a fast moving startup are beginning … Read More
By Justin -
Commentary: “The Big News of 2010: 4G…or is it G4?”
With today’s announcement of the iPhone “4G” and the latest buzz surrounding 4G wireless technologies such as LTE, WiMax and many others, a prominent buzz word at the moment is, well…4G. As such, an interesting executive commentary was published today by Ned Taleb, CEO and co-founder of Nexius, a company that offers numerous carrier-grade solutions … Read More
By Justin -
Mobile Apps May Be Reaching A Saturation Point, SMS Still Reigns Supreme
Though mobile apps seem to be all the rage at the moment, it’s suggested that it may be reaching a tipping point in terms of saturation, allowing other mobile communication, and primarily SMS, to remain the solid choice for mobile marketing dollars. An article posted...
By Justin -
Study: Mobile Web More Popular Than Reading
Though it may come as no surprise, a new study out of Europe proves the mobile Web is indeed more popular than reading newspapers, magazines and just about anything else. The study, sponsored by the European Interactive Advertising Association (EIAA), studied mobile Web usage across...
By Justin -
67% Of The World’s Population Are Mobile Subscribers
A new report published yesterday by the UN indicates that 67% of the world’s population, or two-thirds total, are mobile subscribers- far outweighing Online access. 67% of the world’s population represents around 4.6B people, up from only 1B in 2002, indicating staggering continued growth. In developing nations, however, the uptake is even more substantial with … Read More
By Justin -
What Happened To Proximity Marketing?
I’ve always been intrigued with the concept of proximity marketing, but a perceived lack of interest in the U.S has made any news or advancements in the technology all but lost in the shuffle. To me the concept provides a unique and inexpensive opportunity for marketers, but there has to be underlying factors prohibiting its … Read More
By Justin
