mobile
mobile
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In-App Mobile Ad Fraud Up 800 Percent
Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi...
By Emma Martin -
What Major Technology Trends Are Disrupting the Healthcare Industry?
Infiniti Research, a global market intelligence solutions provider, has announced the completion of their most recent whitepaper on the major technology trends disrupting the healthcare industry. “The future of healthcare is changing rapidly with medical and dental technology advances starting to accelerate and larger health...
By Kevin Matthies -
Telecom-Focused Cryptocurrency Telcoin Joins GSMA as Stage is Set for Major Innovation
It’s one of the hidden gems of cryptocurrency, if you ask any crypto geniuses in-the-know. Telcoin — or TEL — announced this week that the company is now officially a member of the GSMA , “joining nearly 800 operators and more than 300 companies in...
By Emma Martin -
Visiture Joins Shopify Plus Technology Partner Program
Visiture, a full-service marketing agency built for eCommerce merchants, announced Monday its acceptance into the Shopify Plus Technology Partner Program, a selective and vetted list of industry leading technology partners across a wide variety of disciplines. As a Shopify-chosen partner, Visiture will be able to...
By Michael -
NBC Olympics Selects Interactive Video Advertising Provider for Its Production of 2018 Olympic Winter Games
Let the games AND the interactive video advertising begin! MMW has learned that NBC Olympics, a division of the NBC Sports Group, has selected BrightLine to provide the first Olympic interactive video advertising offering for its production of the XXIII Olympic Winter Games, which take...
By Kevin Matthies -
Tailored and Interactive Text Messaging Improves Chronic Condition Medication Refill Adherence in Medicare Patients, New Study Shows
According to the findings of a new three month study, tailored and interactive text messaging are powerful tools when it comes to boosting chronic condition medication refill adherence in Medicare patients. On Tuesday, mPulse Mobile — a Los Angeles-based mobile health engagement solutions company —...
By Michael -
First Look: Lander Moab Case + Band for Apple Watch Impresses
Lander, the creator of expedition-inspired mobile accessories, has channeled its outdoor design prowess with Moab Case + Band for Apple Watch, MMW has learned, with the company calling it a ruggedized solution to protect Apple Watch while exploring. “With the addition of GPS in Apple...
By Kevin Matthies -
Education is the Key to Success in Mobile
The following is a guest contributed post by Jocelyn Sheltraw, Senior Director, Mobile of Rubicon Project. The latest numbers are in, and for the first time, advertisers are spending more on digital than on TV. Within digital some 70% of those dollars go to mobile,...
By Michael -
5 Ways Healthcare Brands Are Effectively Using Location-Based Marketing
In the early days of digital marketing, reaching local healthcare consumers wasn’t always easy. Fortunately, it’s become easier in recent years to create targeted healthcare campaigns. So, what tactics and tools work best? How can healthcare marketers use new technology and platforms to their advantage?...
By Emma Martin -
ScreenShop Poised to Take mCommerce By Storm
ScreenShop, touted as being the first mobile app to seamlessly convert any screenshot on your phone into a digital fashion store, just announced its worldwide launch. Leveraging world-class technology, ScreenShop allows consumers to easily shop the looks they love on social media, online, and on...
By Michael
