Long Codes
Long Codes
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Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital marketing services including SMS, as well as mobile applications and secure communication technology for healthcare organizations. Think about it, what other industry or company do you know of that charges you for service every month … Read More
By Jared Reitzin -
ExactTarget Launches new Mobile Marketing Solution, Integrating Email, SMS, Social and Web
ExactTarget, the Email Service Provider turned “interactive marketing” provider today announced the debut of its brand new mobile solution at the the MMA Forum in New York. Dubbed “MobileConnect,” the new self-serve solution allows marketers to easily create, manage, measure and integrate SMS with email, social media and Web advertising. The new solution works as … Read More
By Justin -
Zoove Raises an Additional $5M for its “StarStar Codes,” Total Investment Now $20M
Zoove today announced that it’s raised a new $5M round of funding for its “StarStar Codes,” an alternative to SMS calls-to-action. The new round of funding came from Rogers Ventures and will be used to strengthen its US operations, according to the company. The startup is the exclusive provider of StarStar codes (e.g. **NFL) for … Read More
By Justin -
4 Reasons Why Spammers Love Long Codes
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at derek@tatango.com. There’s been a lot of noise lately in the mobile marketing industry about long codes, some are even questioning if these will be the death of short codes. … Read More
By Derek Johnson
