Legal
Legal
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Mobile Marketing Compliance Violations Now Punishable By Death Via Steven Seagal
According to a government source speaking in confidence with MMW on Friday morning, violations of the Telephone Consumer Protection Act (TCPA) by mobile marketers will now result in an automatic death sentence. Knowledgeable sources tell us that the FCC has hired Steven Seagal, along with hundreds of highly-trained stealthy ninjas to carry out the swift … Read More
By Michael -
New FTC Rules: How Are Telemarketers Affected?
The following is a guest contributed post from Todd Bryant, the president and founder of Bryant Surety Bonds. Recently, the telemarketing industry has been falling under tighter regulations. Just last year the FCC gave robocall-blocking technology the green light in an effort to protect consumers...
By Michael -
An End to Patent Trolls? Consumer Technology Association Says Congress Should Change Law to Protect Small Biz
It’s nothing but extortion, says the Consumer Technology Association (CTA) this week. We’re talking about patent trolling, of course. In fact, Gary Shapiro, the president and CEO of CTA (formerly Consumer Electronics Association), spoke at the recent Senate Committee on Small Business and Entrepreneurship hearing addressing the topic “An Examination of Changes to the U.S. … Read More
By Emma Martin -
Taking a Look Back at Some Past TCPA-Related Lawsuits
I just wanted to point out some past TCPA related lawsuits for Robocalls, Unsolicited Text Messages and even Fax Messages. As we’re all aware by now the TCPA specifically states that a brand or company needs to gain ‘Express Written Consent” from an individual before sending them any sort of marketing communication. In one of … Read More
By Forrest Knighton -
What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk
Although it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the Federal Communication Commission’s rules in this area have actually led to an increase in litigation — and businesses of any kind want to reduce risk here. What to do? A Mobile Marketing Association webinar will … Read More
By Michael -
MMA Webinar to Focus on FCC Proposal of New TCPA Laws
Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that marketing and advertising professionals can’t afford to miss. “Retailers face considerable challenges in complying with the Telephone Consumer Protection Act (TCPA),” reads the webinar overview. “Over the last few years, the cost of non-compliance has … Read More
By Michael -
BlackBerry and Typo Reach Settlement on Controversial iPhone Keyboard
Typo — an iPhone keyboard that looks strikingly similar to the iconic BlackBerry keyboard design — has reached a settlement with BlackBerry. BlackBerry, of course, has been battling the team at Typo and tangling in court over Typo’s purported infringement on BlackBerry’s familiar keyboard design. But this week, the battle came to an end. And … Read More
By Kevin Matthies -
Yo, Matey! Pirate Content Theft Sites Still Raking in the Booty
There are about 600 websites that still illegally stream TV shows and movies online. It’s a lucrative venue. A recent study by Digital Citizens Alliance (DCA) and MediaLink discovered that they took in $209 million in revenue in 2014 from ads adjacent to stolen digital content. The study, “Good Money Still Going Bad,” notes that … Read More
By Michael -
Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations
Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they did so? Or are companies abusing SMS capabilities and pestering people? The answers to those questions may prove critical when Minnesota jurists consider a lawsuit in Minnesota lobbed at the AMC theater chain. Andria Addison … Read More
By J. Barton -
How to Properly Collect an Opt In SMS Database (Part 1 of 2)
As we all know SMS text messaging is a very popular and effective way to get your marketing message out to your audience. More reliable than email, text messages are read quicker than email and people tend to keep their cell phone number longer than they do any given email address. So it stands to … Read More
By Forrest Knighton
