Mobile music discovery and tagging service Shazam recently announced a unique mobile advertising solution that takes advantage of the millions of users who use Shazam to identify what songs their listening to. Appropriately called “Listening Screen Takeover,” the new service allows marketers to overtake the app listening screen while iPhone and iPod touch users are identifying …
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Mobile Posse offers a unique twist on mobile advertising with its innovative “idle screen” marketing platform that targets graphically-rich ads on mobile devices when they’re not it use, hence the idle screen terminology. In leveraging its unique niche, Mobile Posse issued a press release today...