Idle Screen Marketing
Idle Screen Marketing
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Shazam Launches In-App Mobile Advertising Service Dubbed “Listening Screen Takeover”
Mobile music discovery and tagging service Shazam recently announced a unique mobile advertising solution that takes advantage of the millions of users who use Shazam to identify what songs their listening to. Appropriately called “Listening Screen Takeover,” the new service allows marketers to overtake the app listening screen while iPhone and iPod touch users are identifying … Read More
By Justin -
Mobile Posse’s “Idle Screen” Marketing Now Reaches Over 2M Monthly Consumers, 200M Impressions
Mobile Posse offers a unique twist on mobile advertising with its innovative “idle screen” marketing platform that targets graphically-rich ads on mobile devices when they’re not it use, hence the idle screen terminology. In leveraging its unique niche, Mobile Posse issued a press release today...
By Justin
